Web Analytic 2

Assignment Week 2: Explain the 10/90 Rule (PowerPoint)

Please note, points will be deducted for overuse of citations. Please read the information related to this weeks points and paraphrase it and/or provide your thoughts and ideas on what it means to you in relationship to the knowledge that you have thus far.

Assignment Instructions:

Class:  You may find newer and older resources listed each week in the Lessons and Assignments; however, the older resources are still relevant in content and concept.  The relevancy is noted in that they build on the structural foundation of web analytics.  We must be aware that Web Analytics is always in motion, and organizations are seeking to create actionable insights driving the decision making process.

 

Class, please feel free to explore your own research for eBooks, journals and articles that best answer the topics and assignments.  Do your best to locate resources that are no more than three (3) years old. PLEASE DO NOT USE WIKIPEDIA AS A RESOURCE AND OR REFERENCE.

 

2006/2007: The start of the 10/90 Rule Locate the book “Web Analytics an Hour a Day” by Avinash Kaushik in the APUS Library and answer the 10/90 Rule assignment. Found on pages 81-84 Chapter 4.  Web_Analytics_An_Hour_a_Day_Chapter4.pdf

http://www.kaushik.net/avinash/the-10-90-rule-for-magnificient-web-analytics-success/

 

2010:  https://blog.sysomos.com/2010/08/10/the-1090-rule-for-social-media/

 

2015:  https://www.jeffalytics.com/is-the-1090-rule-of-web-analytics-a-practical-measure/

 

ASSIGNMENT:

For this assignment you are going to create a PowerPoint Presentation describing the 10/90 Rule; explain how it is used and why it has sound foundations in actual implementations. Be sure to include the following in your PowerPoint:  Note:  this assignment requires an audio component see below.

 

· Required 5 to 7 slides in length (does not include the cover and references slides).  

· Choose an executive or business theme for the presentation.  

· You must use any or a combination of the following: images, photos, clipart, in your presentation to convey a point you are trying to make.  

· You must include audio to each slide to serve as your speaker notes.  Explain each slide as if you were presenting to upper management in a presentation. (Note: Your presentation is more of a summary, while your audio presentation would be a detailed explanation of the slide. The purpose of a slide show is to provide the lecturer or presenter with a guide to their spoken presentation.)  Include an audio component to each slide. Explain each slide as if you were presenting to upper management in a presentation in your own voice. (Note: The audio recording should not be a word-for-word spoken work of the written presentation. Presentations serve as a guide for the presenter.)  

· Use APA references and citation to support your content and points.  

· Include a references slide at the end of the presentation.

 

Presentation tip: Remember, your presentation is to try and describe what the 10/90 Rule is all about, why it is important for an organization to use this rule, what are the benefits and advantages of this rule.

Grading Rubric for Presentation:

Requirements	Points
Required 5 to 7 slides in length (does not include the cover and references slides)	15
Executive or business theme for the presentation used	10
Include an audio component to each slide. Explain each slide as if you were presenting to upper management in a presentation in your own voice	15
You must use any or a combination of the following: images, photos, clipart, in your presentation	10
Use APA references and citation in text	10
Include a references slide at the end of the presentation	10
Timeliness: Late submission deduction	-10
Conveyed the 10/90 Rule Effectively stressing the advantages	30
Total Points	100

 

Assignment Objectives:

· Describe the importance of the web analyst

· Explain how the web analytics applications fit into the organizations strategies

· Describe successful Web Analytics strategies

 

Please submit a PowerPoint Presentation, and use APA references in support of your answers. Be sure to place your Name and Class on your submission, for example:

Smith, John WEDB122 XXXX Fall 12