mid term

WEBD122 – Introduction to Web Analytics

Mid-Term Project Assignment Student Answer Sheet

WEBD122 – Introduction to Web Analytics

Student Name: <Last, First> Student ID: <Student ID Number>

Class:

Instructions: For your Mid-Term, you are to complete the following five (5) questions, you must use this document to answer all the proposed. Each question requires no less than 150 words to answer. You may use outside sources or any of the mentioned books found in the APUS library; you may find these most helpful. Please, use APA style references and in text citations in support of your answers. Please do not use quotes of any sort in your answer, paraphrase your answer of what the author is trying to say, then cite. (See grading rubric at end of document)

1. Consider what you have read in the articles and in the lesson materials so far. You have learned that web analytics requires actionable metrics. (In your own words not copied from the book or a reference) analyze what you have read and give a few examples in your answer. (20 Points)

Your Question: Describe the importance of Web Analytics to an organization and the new responsibilities of the web analyst.

Student Answer: (your answer goes here)

2. Selecting the right analytics tool is an important process in web analytics and for the organization that will be using the metrics to base business decisions and strategies. Research the many web analytics tools that measures web traffic, such as OWA, Piwik, Google Analytics, Yahoo Web Analytics, WebTrends and IBM Web Analytics, just to name a few. Please answer the question below. (20 Points)

Your Question: Research the many web analytics tools that measures web traffic, you may use any of the listed above or you can find and select an analytics tool that you found. You are to select only one (1) analytic tool. Describe why you found this analytics tool interesting and what features does it offer that may be attractive to an organization to begin using?

Student Answer: (your answer goes here)

3. With the many advancements in mobile and web technologies, users are accessing the web at an alarming rate to conduct business and shop. Many organizations have adopted mobile versions of their company websites to cater to these mobile users, to make their web experience on the mobile device user friendly. Please answer the question below. (20 Points)

Your Question: Explain why organizations should track mobile users, and is this an area that deserves the web analyst’s attention?

Student Answer: (your answer goes here)

4. Search engines are constantly changing their algorithms forcing you the analysts to face an uphill battle in keeping your site optimally indexed. (20 Points)

Your Question: What are the steps you can do to stay ahead of or stay on par with the search engines as they constantly change their algorithms? Please describe what steps you can take.

Student Answer: (your answer goes here)

5. Search Engine Optimization (SEO) is one of the hottest topics in marketing, the use of keywords and key phrases drive quality visitors to your site through search engine hits. (20 Points)   Your Question: Explain the importance of SEO and the various ways it can be utilized, in addition, include how to measure your success or failure of your efforts.

Student Answer: (your answer goes here)

NOTE: Please, rename this document as “webd122midterm_lastname,firstname”, and upload for grading.

Looking forward to your replies,

Good Luck

Mid-Term Grading Rubric all answers require 150 words or more to answer.

Question	Points
Q1: Student described the importance of Web Analytics to an organization and the new responsibilities of the web analyst. 20 Points No references need for this answer, must be in students own words.	20
Q2: Student described why the selected web analytics tool is interesting and what features it offer that may be attractive to an organization to begin using. 15 Points Student used APA 6th Edition references and in text citations within answer. Do not use quotes of any sort in your answer, paraphrase your answer of what the author is trying to say, then cite. 5 Points	20
Q3: Student explained why organizations should track mobile users, and explained the importance of this mobile area that deserves the web analyst’s attention. 15 points Student used APA 6th Edition references and in text citations within answer. Do not use quotes of any sort in your answer, paraphrase your answer of what the author is trying to say, then cite. 5 Points	20
Q4: Student explained the steps required to stay ahead of or stay on par with the search engines as they constantly change their algorithms, student described what steps you can take. 15 Points Student used APA 6th Edition references and in text citations within answer. Do not use quotes of any sort in your answer, paraphrase your answer of what the author is trying to say, then cite. 5 Points	20
Q5: Student explain the importance of SEO and the various ways it can be utilized, in addition, student included how to measure your success or failure of your efforts. 15 Points Student used APA 6th Edition references and in text citations within answer. Do not use quotes of any sort in your answer, paraphrase your answer of what the author is trying to say, then cite. 5 Points	20
TOTAL	100