Walt Disney Case Study

QBUAD 6900 – Summer 2022

Case #5

(Executive summaries should be between 1-2 pages, single-spaced, 12 pt. font.)

Textbook Case #14: The Walt Disney Company

Based on the case facts in the textbook (50 points):

1) Briefly describe Walt Disney Company’s corporate structure. What kind of structure is it? Should it be changed. Why or why not? (10 points.)

2) Briefly analyze Disney’s marketing strategies. What works, what doesn’t, and why? (15 points)

3) Identify and discuss Disney’s financial structure (debt vs. equity). Is this a strength or weakness for the company? (10 points)

4) Discuss Disney’s profitability trends. What are two major issues facing the company? (15 points)

Based on your research of the Company’s most recent annual report (internet search; company webpage -- investor relations; and latest 10K/10Q reports – www.sec.gov.edgar). (25 points)

5) Perform a corporate valuation analysis on Disney using the latest annual data (all five methods and the average). What insights does this provide? (15 points)

6) Based on your research, identify and discuss two major issues facing Disney (do not forget to think about international challenges). (10 points)