Compet. Analysis, SWOT, TOWS

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Walmart-RossanaNieves.xlsx

5 Forces Industry Analysis-0

Walmart
Rossana Nieves
Instructions: (Only fill out columns C & D)
Column C: is your answer 5 Force Determinant (Low, Medium, High)
Column D: is the importance factor (1=low, 2=medium, 3=high) - don't leave blank FOR TINGLESA
Columns E,F,G are formulas (DON'T Change)
Comments column is free to write
INPUT DON'T CHANGE Comments INV Opportunity Threat N/A
5F Answer Importance Threat of New Entrants
Barriers to Entry Factors L,M,H 1,2,3 LOW MEDIUM HIGH X
- Economies of Scale H 3 3 0 0 Products positioned in the market/low prices/ brand reputation * X
- Product Differentiation, brand loyal base H 3 3 0 0 Products positioned in the market/low prices/ brand reputation * X
- Switching cost 0 0 0 * X
- 1st Mover Advantage H 3 3 0 0 First in low prices * X
- Access to Distribution Channels H 3 3 0 0 Great access * X
- Intelectual Property, Gov. Regulation H 3 3 0 0 Own brand * X
- Barriers to exit H 2 2 0 0 Highly specialized assets * X
- Response from leaders H 3 3 0 0 * X
- Industry Growth M 2 0 2 0 Solw grow R/S - Fast online grow * X
- Capital Requirements H 3 3 0 0 *
- Other
Total 23 2 0 LOW
5F Answer Importance Bargaining Power
Bargaining Power of Suppliers L,M,H 1,2,3 LOW MEDIUM HIGH
- Concentration of suppliers vs. industry players L 3 3 0 0 Walmart is one of the main players to whom they supply products or services X
- Switching cost of buyers H 1 0 0 1 For most suppliers, Walmart is their main buyer. X
- Differentiation of inputs L 3 3 0 0 A little degree of differentiation between suppliers, low bargaining power X
- Few substitutes for inputs L 1 0 0 1 Greater the number of available substitutes the less bargaining power * X
- Threat of forward integration L 3 3 0 0 A large number of suppliers that guarantee the final product X
- Supplier dependance on heavily on indusry players L 1 0 0 1 Supplier Diversity Program (mitigates dependency on a single supplier) * X
- Other
Total 9 0 3 LOW
5F Answer Importance Bargaining Power
Bargaining Power of Buyers L,M,H 1,2,3 LOW MEDIUM HIGH
- Concentration of buyers L 3 3 0 0 Large population of consumers ( no pressure) X
- Switching costs L 3 0 0 3 Low consumer switching cost, Other rivalry * X
- Undiffentiated productS, commoditization M 2 0 2 0 Alternative providers are easy to find and competitors are pitted against each other X
- Threat of backward integration L 3 3 0 0 Not demand concessions or discounts X
- Industry purchase is large fraction of input cost L 3 3 0 0 X
- High profit customers M 2 0 2 0 X
- Quality is not valued by customer H 3 3 0 0 Search for low prices at medium quality * X
Total 12 4 3 LOW
5F Answer Importance Intensity of Rivalry
Rivalry among existing firms L,M,H 1,2,3 LOW MEDIUM HIGH
- Compete on Price H 3 0 0 3 strong online competition Amazon/ Target, and Grocey chains is very high X
- Fixed costs are high H 3 0 0 3 X
- High unused capacity M 2 0 2 0 A lot of traffic people at certain times X
- Perishable products H 1 0 0 1 X
- Competitors are many and similarly sized M 2 0 2 0 Few retail sotres/ stron online competition X
- Industry growth is slow M 2 0 2 0 Solw grow R/S - Fast online grow X
- Exit barriers are high H 3 0 0 3 Highly specialized assets, which can be difficult to sell or relocate X
- Low chance of "collusion" 0 0 0 X
- Brand Identity H 3 3 0 0 Low prices in the minds of consumers * X
Total 3 6 10 HIGH
5F Answer Importance Threat of Potential Substitute
Threat of Potential Substitutes L,M,H 1,2,3 LOW MEDIUM HIGH
- Closeness of substitute, easy to switch L 2 2 0 0 Few substitutes that offer a wide range of products/ fast online grow X
- Performance : Price Relationship L 3 3 0 0 Few substitutes that offer prices as low X
- Other
Total 5 0 0 LOW
Source: Competitive Strategy by Michael Porter, Harvard Business School https://s3.amazonaws.com/he-assets-prod/interactives/057_porters_forces_framework/Launch.html
WALMART
https://s3.amazonaws.com/he-assets-prod/interactives/057_porters_forces_framework/Launch.html

PESTLE

Rossana Nieves
FOR TINGLESA
Political Opportunity Threat N/A Comment
Stability X
Corruption X
Foreign Trade Policy X
Tax Policy X
Funding Grants X
Economic
Growth X Unstable economy
Interest Rates x Anticipate rising interest rates
Inflation x High infection
Disposable Income x Not very clear, could be an opportunity
Labor Costs x Scarcity of labor
Social
Population Growth x Low population gowth rate
Demographich Changes X Consumers shift towards eating healthier foods
Cultural Changes x More vegan and vegetarian consumers,
Consumer Trends/Views x tendency to respect the environment ( organic foods)
Workforce Trends Workplace design trends: Sustainable layouts.
Technological
Emerging Technologies x Apps, social media can develop a new business
Maturing Technologies x
Patents x Development of a new brand
Production x Development of a new brand
Research & Development x Environmentally friendly products
Legal
Regulation
Employment Laws
Consumer Protection Laws
Tax Policies x Deduct of part of business startup costs
Anti-trust Laws
Environment
Climate Change X Affect economies, increase resource scarcity and dramatically impact business
Envitromental Policies X Environmental, social and corporate governance criteria
Availability of Input x
Corporate Social Resp. X Improving labour policies/ Philanthropic responsibilities
Other
Health (Pandemic) X Reduced hours/scarcity of labor

Competitive Analysis 0

Most Important Attributes in Category Company A Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Competitor 6 Evidence
Target BJs Publix Winn Dixie Aldi Amazon 5 Best
4 Very good
3 good - average
2 below average
1 worst

Strengths-Weaknesses

Coke-Costa
Internal Capabilities Strength Weakness N/A
Innovation
Proprietary Technology
New Product Introductions
R&D
Patents
Entrepreneurial
Supply Chain
Production Cost
Economies of Scale
Effiencies
Vertical Integration
Workforce
Capacity
Outsourcing
Finance - Access to Capital
Financial Resources
Profitability
Cash Available
Financing Capacity
Parent Company financing
Management
CEO, C-Suite
Know-how
Culture
Turnover
Experience
Marketing
Brand Equity / Image
Marketing Know-how
Product Breadth/Depth, Quality
Place - Distribution Channels
Promotions - Advertising, Digital Media
Brand Awareness
Brand Loyalty
Customer Service
Size of Customer base
Market Penetration
Sales Force
Source: Based on "Strategic Market Management" by David Aaker, Christine Moorman

SWOT-0

Choose the Top 5
Rank Strengths Rank Weaknesses 1
1 1
2 2
3 3
4 4
5 5
Opportunities Threats
1 1
2 2
3 3
4 4
5 5

TOWS-0

Strengths Weaknesses
Opportunities
Threats