walmart
rt1911
Walmart_AnswerForm4800.docxMKT 4800 Spring 2023
Walmart: Answer Form
Student Name:
Grading Criteria
1) This assignment requires formal business writing. Your writing tone should be formal.
2) All sentences must be complete. Bullet points are not acceptable.
3) Use proper grammar.
4) You must use your own words in your answers. Do not copy and paste sentences from the textbook case or the assigned articles.
5) The majority of your grade will be based on correctness and quality. Regarding quality, an answer with fewer than four (4) lines on computer viewing (not on smartphone viewing) will be considered as a poor-quality answer.
· Instructor Note: Focus only on the U.S. Do not mention foreign countries in your answers.
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Q1) Identify key players (e.g., customer groups, supplier companies, major organizations) that Walmart deals with in its operation and, from the marketing perspective, describe what Walmart exchanges with each of the key players in order to make money in its business. (2 points) |
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Q2) How are Walmart’s pricing and distribution (SCM) strategies interconnected? How do these strategies support Walmart’s mission statement? (Use your own words.) [Hint: This question is based on the textbook case.] |
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Q3) Based on Article 1 and 2, how does Walmart leverage its physical stores to improve its digital operation? [Your answers must be based on the assigned articles. Do not mention offering certain app features to improve in-store shopping experience. If your answer is about improving in-store shopping experience, you will lose a point or two.] |
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Use Case 1:
Use Case 2: |
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Q4) Based on Article 1 and 2, how does Walmart utilize new technologies (a) to offer better customer experience (CX) and (b) to create new revenue streams? [You must provide specific examples from the assigned articles.] |
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(a) Better CX:
(b) New revenue streams: |
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Q5) Compared to Amazon, what are Walmart’s strengths and weaknesses? You must identify and explain at least two strengths and two weaknesses to receive full credit. ( 4 points) [All strengths and weaknesses must be related to marketing directly.] |
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Strength 1:
Strength 2:
Weakness 1:
Weakness 2: |
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Q6) Assume that Walmart will keep the membership fee and other service charges the same. What additional services or benefits do you suggest Walmart should offer to its Walmart+ members to increase the overall value of Walmart+? You must provide at least two additional services or benefits for full credit. Be as specific as possible. (For full benefits of Walmart+, visit www.walmart.com.) |
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Suggestion 1:
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