1 page and 2 slides

Paper – 25 points:

1. Summary/ Background: 5 points

· A summary or background of the company and/or country in the case.

· If possible, do an Environmental analysis (SWOT)

2. Situation/ Problem: 5 points

· Identify the main issue or problem and explain it.

3. Solution/ Conclusion: 7 points

· Present solutions to the problem in the case. Use case discussion questions as a guide.

 

4. References: 3 points. References must include

· Name of magazine, newspaper or website/ url

· Author (if any), Title of article and date

· At least 3 minimum references. No maximum number of references

Cover page – 2 points

· Must include class, semester, team member names, and title of case

Structure – 3 points: 1.5 spaced, 5-8 pages including cover page

· Uniformity of font, spacing, and the correct order of sections as outlined above

Presentation – 20 points: (15 minutes to present; 3-5 minutes for Q & A)

1. Your presentation must correspond to the content in your paper – 6 points

2. Having creative and appropriate visual aids – 5 points

3. Showing enthusiasm and knowledge about your topic – 3 points

4. Time management – 3 points

5. Q & A – 3 points