INITIAL BUSINESS MODEL CANVAS
James05
WalkthroughoftheBusinessModelCanvasPart2.pdf
1
Walkthrough of the Business Model Canvas, Part 2
22 Who are your most important customers?
What are their archetypes?
What job do they want you to get done for them?
Who are your most important customers?
What are their archetypes?
What job do they want you to get done for them?
4411 How will you get, keep, and grow customers?
How will you get, keep, and grow customers?
What customer problems are you helping to solve ?
What customer needs are you satisfying?
What customer problems are you helping to solve ?
What customer needs are you satisfying?
33 Through which channels (sales, distribution, support) do your customers want to be reached?
Through which channels (sales, distribution, support) do your customers want to be reached?
55How will you make money? What is revenue model?
What are pricing tactics?
How will you make money?
What is revenue model?
What are pricing tactics?
66 Who are your Key Partners?
Who are your key suppliers?
What are you getting from them…and giving to them?
Who are your Key Partners?
Who are your key suppliers?
What are you getting from them…and giving to them?
What Key Activities do you require?
Manufacturing? Software development? Personal concierge service? Etc.
What Key Activities do you require?
Manufacturing? Software development? Personal concierge service? Etc.
77
99What are most important costs inherent in your business model? What is mix of fixed and variable costs?
What are most important costs inherent in your business model?
What is mix of fixed and variable costs?
What Key Resources do you require?
Financial? Physical? Intellectual property? Human resources?
What Key Resources do you require?
Financial? Physical? Intellectual property? Human resources?
88 What are key features of your product/service that match customer problems/needs?
What are key features of your product/service that match customer problems/needs?
DC I-Corps
2
Business Model Canvas
Who are your Key Partners?
Who are your key suppliers?
What are you getting from them…and giving to them?
Who are your Key Partners?
Who are your key suppliers?
What are you getting from them…and giving to them?
DC I-Corps
DC I-Corps
Business Model Canvas
What Key Activities do you require?
• Manufacturing? • Software development? • Personal concierge service?
Etc.
What Key Activities do you require?
• Manufacturing? • Software development? • Personal concierge service?
Etc.
3
DC I-Corps
Business Model Canvas
What Key Resources do you require?
Financial? Physical? Intellectual property? Human resources?
What Key Resources do you require?
Financial? Physical? Intellectual property? Human resources?
Business Model Canvas
What are most important costs inherent in your business model?
What is mix of fixed and variable costs?
What are most important costs inherent in your business model?
What is mix of fixed and variable costs?
DC I-Corps
4
Main Points • Left-hand side of the business model canvas
has to do with how you do it • What do you need to get the product or
service built/delivered? • What do you do yourself? • What do you have others do? • What does it all cost? • Business model canvas is a living document
