Virtual Board of Directors Review capstone final
marlon0510
WALDEN_FINALbusiness4900.pptxBSG SIMULATION
ANA SOFIA ELJACH
OSCAR GUTIERREZ
PROFESSOR JUAN STEGMANN
BUSI-4900D-1
Mission Statement
Our mission is to collaborate to develop technology, processes and quality products according to the demand of our customers and meet the needs of our staff in their economic welfare, in addition to striving to maintain a balance between processes and ecology.
VISION
Develop a leading company as well as products with the highest quality standards and passion for services to our customers harmoniously linking technology, development, personnel and ecology.
VALUES
In our company we have 8 values as a must for all workers
Treat others as you would like to be treated
Integrity
Trust
Honest and open communications
Gratitude
Honesty, simplicity and doing something that has real value for you
Passion
OBJECTIVES
Become the "world leader in the sports industry" in improving the working conditions of its suppliers and reducing the environmental impact of its business, for which it commits to improve the quality of information about its suppliers in the coming years and work in greater control.
In addition, the group aims to develop and launch a training program in Human Resource Management Systems for its suppliers in China, Vietnam, Indonesia and Thailand; and review and improve communication channels with its employees to identify cases of breaches of labor standards, among other commitments.
MARKET DESCRIPTION
North America:
This is one of the regions where we can sell our shoes with higher prices, because of the economical situation of most of the people.
LATIN AMERICAN MARKET
This part of America is so different being just miles away from North America, good región to produce and set the factories, low cost salaries to employees and you can sell in medium-high prices.
ASIAN-PACIFIC MARKET
This is so far one of the best regions to put your principal factories because of the low production costs.
Big industries have most of their manufacturing here.
AFRICAN & EUROPEAN MARKET
Europe is an excellent region to sell with high prices, people here pay more than in other regions because they have better quality in their economy.
Africa could be a good place to set factories, unfortunately the salaries here are to easy to pay by big industries which is not incurring into CSR.
PERFORMANCE
STRATEGIES
The most important marketing strategy of us is undoubtedly the well-designed promotion plan. We spent profit on advertising to raise public awareness of the new product or the existing product that already has a market.
In general, brand ambassadors are athletes who leave their mark on the minds of public opinion so that a person who practices some type of sport would like to own a product from us.
They are also based on the recent technology of interactive digital advertising as part of the marketing strategy.
Another strategy we had was to boost production to meet the demand.
As a company, we were not delivering enough product on the market which was leaving us behind.
We had to work on overtime and full production to meet the customers needs which impacted positively on our KPI’s
OUR LEARNINGS
Definitely we learned much from the SIM, until now we had learned the theoretical part of what it is to run a company and what it implies, but once you get into detail all the operating costs, administration costs, marketing plans, sales, etc. Things get complicated
It gave us a more accurate picture of what it means to start a business and do it internationally in all the different continents, we also realized that in each region the operation is very different due to the politics, economy and culture of each country.
We experimented with the financial part and the sales, seeing how we were doing on the KPI’s was very interesting and that really gave us a lot of feedback on how things were going in the business.
