Can you help with group case analysis 2

profilekeesim
W8Facebook.docx

Case study on Facebook. Inc., 2015; David& David pg. 412-419

Executive Summary

· Double space your paper!

· The executive summary is a short overview of main points of your case analysis. It:

· Highlights your findings (see textbook p. 361);

· Includes a brief statement of the recommendations; and

· Briefly and succinctly presents:

· An overview of the company;

· Key findings from your analyses; and

· Rationale for your recommendations.

· Try to limit executive summary to one or two pages as the detailed case analysis will immediately follow this section.

· Since the executive summary includes the key ideas of the case analysis, often it is the last portion of the case analysis which is written, but it is the first section of the paper.

·

·

·

· Group Case Analysis 1

Existing Mission, Objectives, and Strategies

Checklist and tips:

· Describe the mission, objectives, and strategies and remember to cite your sources with proper in-text citations.

Mission

Checklist and tips:

Include the current mission statement with sources cited.

· Analyze how well the mission statement describes the company;

· Critique the mission statement in terms of the

· Required characteristics (see textbook Table 2-3, page 47); and

· Nine components (see textbook, Table 2-4, page 48).

· Be through. Your discussion and critique will be evaluated in terms of how well your mission statement analysis describes the need for the new mission statement you present in that section.

.

Objectives

Checklist and tips:

· Discuss the company’s objectives.

· Quoting from the case or other sources is acceptable as long as it is placed inside quotation marks, or block indentation if 40 or more words, with the in-text citation that includes the page or paragraph number, and the reference citation included in your reference section.

Strategies

Checklist and tips:

· What types of strategies is the company implementing? See Table 5-4, page 133 of the textbook. (Remember you just completed this exercise for Hershey in Week 5)

· See types of strategies that are currently or have been pursued by some companies in Table 1-1 on page 12 of the textbook.

· “Strategies are the means by which long-term objectives will be achieved” (David & David, 2017, p. 12).

· “Strategies are potential actions that require top management decisions and large amounts of the firm’s resources. in addition, strategies affect an organization’s long-term prosperity, typically for at least five years, and thus are future-oriented. Strategies have multifunctional or multidivisional consequences and require consideration of both the external and internal factors facing the firm (David & David, 2017, p. 12).

New Mission Statement

Checklist and tips:

· Justify the need for a new mission statement using your findings from the Mission statement analysis earlier in your case analysis.

· The new mission statement must have:

· Characteristics (see textbook Table 2-3, page 47); and

· Nine components (see textbook, page 48) of a mission statement.

Projected Financial Statements

Checklist and tips:

· You probably remember reviewing, analyzing, and preparing financial statements in other business courses throughout your program, including your finance course. This incorporates not only the material learned so far this term in this course, since BUSI 400 is the capstone course, it also incorporates prior knowledge and cumulative learning from the entire business program. 

· If you need a refresher for preparing financial statements, please refer to Chapter 8 of the textbook (pages 255-262), which include the steps for developing projected financial statements and has examples for you to review. 

· The Chapter 8 PowerPoint (in the Course Content in Blackboard) also have information that will be helpful when completing this exercise.

· Your work on last week’s Individual Case Analysis 2 may also be helpful.

· In addition, remember to review the Projected Financial Statements post in the Collaboration and Community Center forum of the Discussion Board.

· The projected financial statements must include both the Balance Sheet and Income Statement.

· The Balance Sheet including assets (e.g., cash, investments, inventory, pre-paid taxes, property); liabilities (e.g., short and long term debt, accounts payable, deferred compensation and benefits, deferred revenue, deferred income taxes); and stockholders’ equity (e.g., stock, retained earnings).

· The Income Statement includes revenue (e.g., net sales, cost of sales, gross margin), expenses (selling-general and administrative costs, depreciation, interest expense), and pre-tax earnings, net income, and cash dividends per share.

Number of Years Projected

Checklist and tips:

· The number of years for your projected financial statements are your judgement but should be consistent with your recommendations, means for implementing your strategies, and your long-term objectives discussed in the case analysis. 

· For example, if your recommended strategies require five years to fully implement before the desired results are fully realized, then your financial statements should reflect how your strategy affects the two primary financial statements.

Projected Income Statement

Checklist and tips:

· Income Statement use income statement in textbook case as the beginning point) revenue (e.g., revenue, cost of sales) and expenses (e.g., operating expenses, EBIT, interest, EBT, tax, net income).

----Insert projected income statement here----

Projected EPS/EBIT analysis

Checklist and tips:

· Use the data from the projected balance sheet and projected income statements to perform the EPS/EBIT analysis.

----Insert projected EPS/EBIT Analysis here---

 

Common Stock Financing

Debt Financing

Stock

 

Recession

Normal

Boom

Recession

Normal

Boom

Recession

Normal

Boom

EBIT

$0

$0

$0

$0

$0

$0

$0

$0

$0

Interest

0

0

0

0

0

0

0

0

0

EBT

0

0

0

0

0

0

0

0

0

Taxes

0

0

0

0

0

0

0

0

0

EAT

0

0

0

0

0

0

0

0

0

# Shares

0

0

0

0

0

0

0

0

0

EPS

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00