W6 Case Discussion

Case Analysis and Questions

Video Case Study – NYT VR: Transforming the Storytelling Experience

https://www.youtube.com/watch?time_continue=66&v=wkCOoTEIFIE&feature=emb_logo

Discussion Questions

1. Like many newspapers, The New York Times has struggled to attract younger viewers and retain subscribers. What other types of technologies could help older brands like the Times connect with new customers?

2. The New York Times has been experiencing double-digit increases in the number of digital subscribers it has. However, the company has seen its digital advertising revenues drop. How can this happen?