Assignment Help

· Provide a brief summary of the marketing plan.

Introduction

· State the objectives of the strategic plan.

· Explain how your marketing plan will achieve specific objectives and support the organization’s business plan and strategic plan.

Market Analysis

· Describe the organization’s products and services

· Explain how these products and services meet the needs of the organization’s determined customer base.

· Include relevant aspects from the SWOT analysis

· State the competitive advantage your plan provides.

Environmental Analyses

· Internal: Include an analysis of the role of leadership and employees, the communication processes, and the culture of the workplace.

· External: Include an analysis of socioeconomic, legal, ethical, political, and technological factors that could affect the organization.

· Describe how data, based on the quadrants presented in the Boston Consulting Group Matrix, would apply to your marketing plan.

Marketing Mix

· Describe the marketing opportunities and marketing goals for your chosen HCO.

· Explain the marketing strategies that are employed in your plan.    

· Apply market segmentation to your plan based on the target markets you have identified.

· Explain how database marketing was used or why it was not included in your marketing plan.

Plan Evaluation

· Discuss methods of performance evaluation and monitoring that will be used to evaluate the success of your chosen healthcare organization’s marketing plan.

· Explain why reports for a particular timeframe (weekly, monthly, quarterly) would be important and how you would use feedback in these reports to control the future of your marketing.

Conclusion

· Provide a conclusion that summarizes your marketing plan. Include persuasive statements that explain how your marketing plan supports the goals of your chosen healthcare organization’s strategic plan.

The Marketing Plan:

· Must be ten double-spaced pages in length (not including the title page and references page) and formatted according to APA style

· Must include a separate title page with the following:

· Title of paper

· Student’s name

· Course name and number

· Instructor’s name

· Date submitted

· Must use at least ten scholarly sources

· Must document all sources in APA style.