cyber security

When creating a system to target ads based on an email I think about privacy. Today email addresses are important as most anyone with a smartphone has one and has access to an inbox. Email address can now be used to target previous customers and (opted in) contacts through the use of ads and custom audiences. (Finn, 2016). One example of ad targeting is Google who has been mining email content (scanning email) to target ads. Prior to the actual engagement, this has to be presented in the privacy policy and the user must give consent.

The design should take into consideration the creation of a privacy policy, and explain what will be used, how, and if it will be stored. This is because emails will be scanned to personalize ad targeting. Of the emails that are scanned what is being stored? How secure is it? Does it include any personal information or details? These are some of the questions that should be answered during the design process.

Finn, G. (2016). How to Use Email Addresses for Ad Targeting on Google, Facebook & Twitter. CypressNorth. Retrieved from https://cypressnorth.com/display-advertising-and-retargeting/email-address-targeting-google-facebook-twitter/