W4D1 Wald

Discussion: Selling Your Vision

There are multiple avenues that leaders and managers can use to present their vision of change. The first step in this process is to identify the target audience that will be addressed and impacted. Careful consideration needs to be given to the best path for reaching this particular audience. Leaders and managers will face more difficulties in the change process if the change vision is presented and the target audience does not respond well. Therefore, careful consideration of how to communicate the vision to the target audience is a necessary first step.

Consider the following questions in your Discussion this week:

· How can you determine the target audience?

· How can you get other people to sell your vision so that communication snowballs, or goes “viral?” How can social media be used to assist this process?

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To prepare for this Discussion:

· Review this week’s Learning Resources, especially:

Kotter, J. P., & Cohen, D. S. (2002). The heart of change: Real-life stories of how people change their organizations. Boston, MA: Harvard Business Review Press.

· Step 4, “Communicate for Buy-In”

Laureate Education (Producer). (2012e). Step 4: Communicating the change vision. Baltimore, MD: Author. Retrieved from https://class.waldenu.edu

Assignment:

Provide a cohesive response based on your analysis of the Learning Resources and your professional experience. Be sure to discuss the following:

· Recalling your change vision from the previous Discussion in Week 3, create a specific plan you would use to sell your vision and include the following:

· The steps you will take to sell your vision

· What communication channels you will use

· What stakeholders you need to convince with a sales strategy

· Analyze the barriers that may occur when you start selling your vision, including, but not limited to, the following:

· Outline how you will ensure that individuals who have “bought into your vision of change” effectively and correctly communicate that vision to others.

· Identify the “snakes” within the organization or community and examine the steps you can take to counteract attempts to sabotage your vision.

· Break down how you will change “egos” into allies and analyze what you think could be most harmful to the process—snakes or egos.

· Illustrate what you will do to continue the momentum once your change vision becomes popular and widespread.

· 3 – 4 paragraphs

· No plagiarism

· APA citing