2 Peer Review 1 Video Review 4W

W4 Bonus Activity

Bonus Activities are completely optional. The bonus activities are provided in each unit to expand on the concepts and issues discussed in the unit. You will receive 1 bonus point for each activity.

Unit Learning Outcomes

· ULO 2: Explain the product life cycle and the objectives and strategies for each stage. (CLO 3)

Directions

View the video in chapter 7 titled  Pepsi (Links to an external site.) , and provide a few brief comments with respect to its relevancy to this unit’s marketing concepts. Note: This item is worth 1 bonus point.

https://www.youtube.com/watch?v=tZJRJy0UK4g&feature=youtu.be