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Current healthcare organizations are providing a greater degree of services to their patients based on consumer demand. Many organizations have broken or segmented their products/or services into manageable units, which requires marketing departments to implement very specific marketing mixes that are tailored to defined target markets. Consider your chosen healthcare organization Mayo Clinic , use the table below as a guide to determine at least one possible target market for your marketing plan. Discuss why you chose that market segment and how you chose the target marketing. Table 9.5  The Two-Phase Strategy of Market Segmentation and Target Marketing

  Phase One: Market Segmentation  

  Phase Two: Target Marketing  

 1. Identify bases for segmenting the market.                    

 1. Select the target markets.

 2. Develop profiles of resulting segments.

 2. Develop positioning for each target market.

 3. Develop measures of segment.

 3. Develop marketing mix attractiveness for each target market.