426 W3 Peer Reviews
Case 6.2 Elvis Golf Ltd. PG. 204
Matthew’s Post
1. In terms of production strategy, should Boone stick with mass production or try something else? Explain.
I think they should keep mass producing the product to a certain extent. With the option to customize the club now there isn't a 100% guaranteed way to predict the demand of each customizable item. What you can do is mass produce a number of different variations and ship them out to the retailers as basic display models. This way people can see the product and if they like that club they can buy that one. If not there should be somewhere at the store that says you can customize it to your liking. Then the customer can order the specific club with all the different customization parts they want and then the company can produce that specific product once the order has been placed.
3. What do you think of Parker's idea to outsource the manufacturing of the King?
I would agree with Mr. Parker's idea of outsourcing the manufacturing because if your team is unable to handle the complexity of it then there is a need to look else where that is fit to handle such a job. If Mr. Boone is able to handle to complexity of it and come up with a solid plan to adopt this new strategy then I would stick with in house manufacturing. My thing is if you have someone manufacture it for you then you lose the personalization from the company itself, it then just becomes some job for someone to do and there isn't the passion for it like it would be if Elvis Golf Ltd. manufactured it.
Coyle, J. J., Langley, C. J., Novack, R. A., & Gibson, B. J. (2017). Supply chain management a logistics perspective. Boston, MA: Cengage Learning.
Christopher’s Post
1. In terms of production strategy, should Boone stick with mass production or try something else? Explain.
Instead of mass production, Boone should try implementing the delayed differentiation strategy where they can start manufacturing the product for the original style and once customer demands come in for different specific finishes, then the company can customize the product to meet customer needs. It would help the company in costs since they won't be manufacturing a lot of a certain style and it not meeting customer demands. They would still have to stock parts for the main semifinished product but can stock little for the optional end product customization per the consumer need.
3. What do you think of Parker's idea to outsource the manufacturing of the King?
I think they will first have to weigh the pros and cons of outsourcing. The pros would be if they can collaborate with a successful company that can produce and transport in a timely manner with no delays. The offshore company should also have a great record of producing top quality products because if they can't, then EGL could lose out on costs and customers. EGL would also need to realize that there would be more costs involved with outsourcing to include transportation service costs and even importing costs through customs. Also since productions are overseas, it makes it harder for EGL to control the quality of its product in the manufacturing stage.
Citation:
Coyle, J. J., Langley, C. J., Novack, R. A., & Gibson, B. J. (2020). Supply chain management: a logistics perspective. Mason: South-Western
Identify a key Fortune 500 Company and identify its work in a Supply Chain.
Christopher’ Post
I chose to go with Ford Motor Company. They were #12 on the Fortune 500 list as of the last year 2019. They are a very successful company to this day. Here is a little background on them. The company was created in 1903 by Henry Ford Sr. and it manufactured cars for the American people. They are mainly based out of Dearborn, Michigan but have more than 68 plants around the world and employ over 190,000 people to operate their warehouses and plants.
Ford Motor Company has achieved success by having a great marketing plan and implementing outstanding supply chain strategies. They have mastered an outsourcing strategy by dealing with over 100 suppliers around the world for the parts needed for the production of vehicles. They also have a successful system that they use called SIMS which stands for "Smart Inventory Management System". This system incorporates "Big Data" that is collected by what is being sold and built by the company and analyzing what is popular by demand from the customers. With this information, Ford can manufacture more of the vehicles that are wanted by consumers.
Reference:
Jr., W. C. F. (n.d.). Home. Retrieved from https://corporate.ford.com/homepage.html
Jason’s Post
Starbucks with annual revenues over 22 billion and 290,000 employees it rests at 121 on the fortune 500 list. Starting out with a single store in Seattle and growing to 25,000 stores all over the world they have overcome rapid expansion, economic downturn, and a transformation in its supply chain. In 2008 the company reorganized everything into 4 basic groups: plan, source, make, and deliver, this sounds intuitive but as I have learned it is more complex than at first glance. The addition of weekly scorecards with clear metrics gave a frame of reference for its progress toward goals. By employing these and more they were able to reduce supply chain cost by $500 million, no small feat to be sure.
A few of the lessons to be garnered from Starbucks are 1. eliminate complexity, provide a clear goal, define roles and responsibilities, 2. Know your cost first, then act, by understanding cost drivers you will be able to negotiate better deals, and maybe discover new opportunities for growth. 3. Use scorecards, to track performance and identify emerging problems early. 4. Commit to sustainability, having clear values can set you apart in a dense market. 5. Innovate, continue to improve and don’t stop looking for ways to improve. These lessons are applicable to nearly every industry and can be scaled up or down for business size.
reference
www.thebalancesmb.com
Case 8.2 Webers, Inc PG. 286
Amanda’s post
1. Create process maps for the “before” and “after” order management processes. Start from when the consumer places the order and end when the shipment is made.
This was quite the project. Smiths came in handy for me more than just groceries. It really is fascinating how technology has changed how we do things. Just to read about Webers and online shopping was amazing. I actually liked that case. Im sure my graphics might be a little whack. LOL
Coyle, J. J., Langley, C. J., Novack, R. A., & Gibson, B. J. (2020). Supply chain management: a logistics perspective. Mason: South-Western
1.