U10D1

Marketing in firms

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Introduction

The success of a business requires that business becomes recognized and this is brought about by the unique technics used in the marketing of the company. Three articles will be looked into and the main points extracted and compared below.

Theory: Article Comparisons

In the value addition article, it shows that the assessment of the market value is very crucial if it wants to have an impact on the performance of the organization. The second one is the positive impact of advancement of the quantity and quality of data. Lastly is the integration the marketing mix components (Hanssens and Pauwels, 2016).

In the metrics article first is the primary metrics of marketing that are mostly used and how they are misused and misunderstood, how the confusion challenges the result that marketing can have to an organization. Finally, the influence that marketers will have in applying the metrics correctly and their benefits to the firms (Bendle and Bagga, 2016).

In the article "Breakthrough brands" the main points is how to create a brand, the selection of a market and finally is prioritizing the customers.

The articles align by showing the advantages of marketing. The main points of each piece support the main points of the others as they are dealing with the continuity of the business and how to improve the competitiveness of the marketing department of the firm. The evidence that is shown is that one which is collected from the data collected after the survey that was carried on the 150 managers in the US and also the marketing managers. The evidence is also shown by the success of the brands mentioned in the articles as they are real life industries.

Conclusion

In conclusion, marketing has had a positive impact on the industries, and it calls for research to understand the type of strategy to incorporate to improve the performance of the business. The three articles align with each other, and the main points do not contradict with one another.

References

Bendle, N. T., & Bagga, C. K. (2016). The metrics that marketers muddle. MIT Sloan Management Review, 57(3), 73.

Hanssens, D. M., & Pauwels, K. H. (2016). Demonstrating the value of marketing. Journal of Marketing, 80(6), 173-190.