W3

SWOT Analyses From Sales and Marketing

Strengths Weaknesses

Sa le

s

 High referral rate from existing customers to their friends

 Ideation for new programs frequently conducted with employees

 Ongoing implementation of employee learning and growth

 Limited retail network for redemption of loyalty rewards/points

 High turnover of sales team

 Communication of new products not streamlined

 Limited diversity of market segments

M ar

ke ti

n g

 High retention of existing customers/ memberships

 High util ization of all membership programs

 High customer satisfaction among existing members

 Zero wait time for customer service

 Annual brand analysis/research

 Slow development of digital content creation/posting

 Low engagement of customers through social media

 Low brand image of loyalty program with potential customers

 High turnover of marketing team

 Lack of focus on diversity in company and with consumer groups

Opportunities Threats

Sa le

s

 Captures new market segments that have previously not adopted brand

 Seeks strategic partnerships to improve loyalty points redemption options

 Explores community-based organizations that identify with diverse consumer groups

 Identifies new product development opportunities for diverse consumer groups

 Explores suppliers for sustainable

packaging for products

 Increased shareholder desire to invest in diverse companies

 Increased pressure from shareholders to increase diversity in workforce

 Increasing cost of administering points for loyalty programs

 Industry pressuring companies to use post-consumer recycled plastics

 Increased collaboration of consumer products companies

M ar

ke ti

n g

 Hosts focus groups with diverse consumer groups for product input

 Develops cause-related marketing loyalty program for points redemption options

 Redesigns all marketing using global loyalty marketing agency

 Industry leader/competitor increasing its focus on

diversity in marketing/social media

 Trend towards decreased environmental impact of consumer products

 Increased consumer desire to see companies focused on philanthropy