REPLY

Make sure the Responses includes the Following: (a) an understanding of the weekly content as supported by a scholarly resource, (b) the provision of a probing question. (c) stay on topic (d) cite all sources with their hyperlinked.

1. The three elements of persuasive appeal are source characteristics, message characteristics, and audience characteristics. Source characteristics are features of the person that’s delivering the message. Elements that influence persuasiveness of source characteristics include attractiveness and trustworthiness. Message characteristics are features of the message. Elements that make a message more persuasive include being of high quality as well as being explicit. Audience characteristics, are features of the audience, the person or people that are receiving the message. The elements that influence persuasiveness in this case, vary depending on the audience. For example, audiences that have high motivation and ability are more persuaded by strong arguments and mood can also affect persuasiveness. (Gilovich et al., 2019). Yes, I have been persuaded by some of these elements, mainly strong arguments and trustworthiness. Receiving a strong argument from a credible source can be very persuasive. Since the source is credible, it is easy to trust what they are saying, especially if it is a strong and solid argument that brings up good points and supports it with facts. I have also been temporarily persuaded as well. For example, there have been times when someone has told me their side of an argument that I have not been very educated about. In that moment I was persuaded because they had a strong argument that seemed factual. However, once I gave it more thought, and did my own research I have changed my stance on the subject.

2. The three elements of persuasive appeal are the who, what, and the whom. The who is who is giving the message. The what is the content that is being communicated or delivered. The who is who the message is targeted or intended for. Unfortunately, I have been persuaded by these elements before. I remember being a teen-ager and looking at body building magazines and seeing these absolutely amazing men who looked like they were carved out of stone. These guys were placed in a picture with a protein jar or fat burning pill jar. I was sure that all I needed to do was take that one product and I'd look like that. So I saved up and I bought that protein or fat burner. What that advertisement didn't tell me was how dedicated those guys were to their diets and how much hours they would put into the gym and their bodies. It also didn't tell me that they had the help of Anabolic as well. Of course I looked nothing like them after the 90 day supply ran out. It wasn't until I got into my mid 20's that I realized this was all a advertisement trick.

3. Persuasive communication is an idea whose sole purpose is to get the listener to support and convert their thinking in approval of the presenter’s perspective. The purpose is forming an attitude change to sway social behavior. A speaker can have “high motivation and ability to persuade by strong arguments”. The audience’s opinions are critical to the course, so you need to think about your listener's potential point of view, then it is often beneficial to present refuting arguments before they are brought up. An example of a persuasive question coming from a car salesperson would be “So, what do I have to do to get you into this car today?” Another that has been used several times by organizations, the speaker wants the audience members to respond with themselves by saying ‘yes’ to the picture of the starving child or abused animals. “Won’t you please help me, help them?”. If the speaker has been able to pull at the heartstrings of the audience by using primarily pathetic proofs such that a considerable number of audience members whip out their debit card, credit card, or checkbooks. Then the presenter was successful at the persuasive.

4. Self-validation hypothesis maintains that feeling confident about our thought validates those thoughts, making it more likely that we’ll be swayed in their direction. At the point when we have questions about our contemplations, we may dismiss the considerations altogether or even wind up embracing a contradicting frame of mind. A case of this is, individuals may have great mentality towards products of the soil yet may not pursue such diet, so a solid proclamation like "Eating undesirable nourishment's causes illnesses and early diet or Eating foods grown from the ground builds magnificence and life expectancy," will be fruitful in controlling the individual and rolling out an improvement. Sometimes you have to do what you have to do, in order to make a change for the better.

5. "The self-validation hypothesis states that when people have greater in their thoughts, they are more persuaded in (favorable or unfavorable ) direction of their thoughts" (Gilovich, Keltner, Chen, & Nisbett, 2018). In other words, the more thoughts, ideas or internal experiences we come up with to validate our views the easier it is to hold on to our thoughts. But, before we can fully taking a position on a topic its important to get more information/evidence, then and only then can you come to a logical decision. Unfortunately, this is not the case many times when dealing with certain self- validation hypothesis. Take racism for example; if someone was raised to hate another race due to strong family opinions will assume their viewpoint is correct and validated. Now, let's say they have one encounter or witness an encounter that places into this idea. This will be the only validation they will need to proof and justify their ignorance.

6. Please find a political advertisement clip that addresses the ethos, logos, or pathos and post it as a reply. 

Please which of the three applies to the ad? Do you think the method was/is effective?