CLA2 Presentation - MIS

Analysis and Investigation of Topics

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Analysis and Investigation of Topics

Introduction

To ensure organizational success, the director of operation has to remain focused on all the organizational aspects, such as ensuring that the organization is cross-functional, maintaining effective use of business intelligence, and maintaining customer relationship management. Proper monitoring and assessment of these factors help the organization to remain competitive on a global scale.

MIS in Sustaining a Cross-Functional Organization

Management information systems are considered to be the tools that help to sport the operation, processes, and intelligence. Some of the management information systems include the human resource management system, the process control system, and the office automation system and sales and marketing system. In order to attain a cross-functional organization, I have to ensure that the business uses management information system to perform various functions that include, first, to promote collaboration within the workplace. With an effective communication channel, the organization workers can effectively communicate and share information despite being in different locations (Amuna et al., 2017). Secondly, to improve data collection. The everyday business operation involves a combination of business operations brought from both the external and internal environment (Shah, 2014). Combination of this data helps to create a healthy relationship between retail outlets, distributors, and other people featured within the supply chain. Thirdly, to provide information that is readily available to the decision-makers. The management information system usually helps to gather and evaluate valuable information from both the internal and external environment; such information is used by the organization's key decision-makers to develop the needed goal and strategies (Laudon & Laudon, 2015). An example of a case where management information system is used to improve or create a cross-functional organization occurs when the workers in different departments and having different levels of expertise share information using the existing technology in order to ensure that they are working towards a common goal.

Implementation and Use of Business intelligence in Decision-Making

Business technology is considered to be the applications, practices, and technologies that are used for integration, presentation, analysis, and collection of the existing business information. Some of the key business intelligence technologies include data, warehouses, cloud data services, and dashboards. The business intelligence system usually offers current, predictive, and historical views on various business operations using the data that has been obtained in different areas such as the data warehouse and the operational data. In most cases, business intelligence usually plays an essential role in extracting unstructured information and transforming it into actionable data that enables various organizations to make informed decisions (Sauter, 2014). The implementation and use of business intelligence in the business decision-making process usually has several key advantages that include, first, improving business productivity. Making informed decisions using business intelligence helps the company to channel most of its valuable workforce and resources towards the business or organization's productivity. Also, considering that all the business intelligence data is gathered by the business intelligence team, the outcome tends to save on cost, and time thus resulting to improved or enhanced business productivity. The business intelligence team is also able to gather first-hand information from customers and present it in a manner that is easy to communicate, understand, and execute. Secondly, it makes it easy for the business to access essential information. Business intelligence usually provides vital data and information that is needed by the business, thus making it easy to make quick and informed decisions that create a competitive advantage. Thirdly helps to create good returns on investments. Business intelligence helps to create various qualitative returns on investments such as employee productivity, improved strategic decision making, business process efficiency, and customer’s satisfaction (Sauter, 2014). In most cases, the business or companies usually depend on business intelligence to minimize the expected operational cost that is likely to be caused by the optimized business processes.

CRM and Implementation and use In a Sustainable Competitive Advantage

Customer relationship management is considered to be a strategy that organizations use or apply in order to improve interaction with customers. In most cases, customer relationship management usually helps organizations to streamline the business processes, increase sales, improve profitability, enhance customer services, and reconstruct customer’s relationship. For example, a company that has been performing poorly in terms of having reduced sales reduced annual revenue and having a poor customer relationship can try to use or employ the customer relationship management in order to improve its business process or operations. Company’s use the customer relationship management system to perform various functions such as to manage customer's data, to improve team communication, integrate social media, and deliver achievable insight. For a long time, customer relationship management has helped many companies to attain sustainable competitive advantage within the market.

CRM helps my organization to attain a competitive advantage through various ways that include; first, CRM improves the organization's productivity. Customer relationship management helps to gather first-hand information from the customer, which is used to create change in the business operation. For example, the customers usually have the opportunity to raise their concerns and give their recommendations on what needs to be done (Buttle & Maklan, 2019). This information is analyzed and implemented by the organization, thus enhancing productivity. Secondly, it improves cross-team collaboration. Implementation of the CRM in the organization operations helps to improve the existing partnership and cooperation between customers and the organization (Choudhury & Harrigan, 2014). Improvement of this partnership helps to ensure that every individual, including the staff, are involved in the decision-making process. Thirdly improves customer retention and satisfaction. Involvement of all the customers in the business processes through the customer relationship management program helps to ensure that every client’s need is achieved or met. In all business operations, Customers involvement helps to ensure the all the customer’s needs are gathered, evaluated and implemented.

Social Media essence when competing On the Global-Stage

Currently, social media is a key aspect that is promoting business acceptance and competitiveness across the globe. Some of the social media platforms that are used in my organization include Facebook and Twitter. Currently, almost every business is using social media to market its product and communicate with customers. This aspect has played a key role in enhancing productivity, fulfilling the needs of the clients, and bringing potential customers together in an innovative manner. For instance, in the recent past, most of the non-alcoholic drinks companies such as Coca-Cola and Pepsi have embarrassed social media in product marketing. The use of social media in marketing has made the company to gain a huge market share and attain a high level of competitiveness. A survey on social media users found out that the business that use social media to market their products have attained a competitive advantage compared to the businesses that not yet embraced social media use. Social media usually plays several roles in improving the organization competitiveness on a global stage. Some of these roles include, first, marketing the business. Currently, the organization is using social media to drive the message and improve its brand across the globe. This aspect helps to capture and attract more customers on a global scale compared to the companies that have not embraced the technology. The businesses can also use social media to enhance loyalty sales and incentives to the customers. Secondly, interacting with customers. Social media usually creates a platform whereby the organization can regularly interact with the customers. This habit does not only improve business visibility within the global market but also develops a strong sense of community. Thirdly, attract quality staff. Promoting the organization through social media helps to portray a positive image concerning the business. For instance, potential employees usually perceive the organization as a place where they can achieve their employment objectives (Amankwah, 2018). This social media aspect usually enables the organization to attract highly qualified workers who are able to fulfil the organization's mission and objective. Fourth, resolving the existing problems. Social media helps to evaluate and resolve the issues that are raised by the customers. Fulfilling or solving these issues helps to improve the customer's trust and also attract more potential customers.

Conclusion

Maintaining and regulating all the essential organizational aspects such as customer relationship management, management information system, social media, and business intelligence has helped to maintain or ensure organizational success. Currently, the organizations that are closely monitoring these aspects have gained a competitive advantage on a global scale.

References

Amuna, Y. M. A., Al Shobaki, M. J., & Naser, S. S. A. (2017). The Role of Knowledge-Based Computerized Management Information Systems in the Administrative Decision-Making Process.

Amankwah-Amoah, J. (2018). Why are so many African companies uncompetitive on the global stage? Insights from the global airline industry. In Africa’s competitiveness in the global economy (pp. 195-216). Palgrave Macmillan, Cham.

Buttle, F., & Maklan, S. (2019). Customer relationship management: concepts and technologies. Routledge.

Choudhury, M. M., & Harrigan, P. (2014). CRM to social CRM: the integration of new technologies into customer relationship management. Journal of Strategic Marketing, 22(2), 149-176.

Laudon, K. C., & Laudon, J. P. (2015). Management information systems (p. 143). Upper Saddle River: Pearson.

Shah, M. (2014). Impact of management information systems (MIS) on school administration: What the literature says. Procedia-Social and Behavioral Sciences, 116(1), 2799-2804.

Sauter, V. L. (2014). Decision support systems for business intelligence. John Wiley & Sons.