value of information
nomitha98
VOIPresentation.pptxNeeli Shashank – 219436072
Nomitha –
Anshula Verma -
Enhancing Overseas travellers experience using AI tool.
SHASHANK NEELI (SN) -
AGENDA:
Business Opportunity.
Business and IT alignment with Uber.
Alternatives.
Solution Analysis.
Recommendations.
Implementation.
BUSINESS OPPORTUNITY: Attract the existing and new customers by allowing them to schedule a ride when they are travelling around the globe:
This model makes it possible to schedule a cab without any worry about changing a network, just by using the boarding pass number at the airport.
By establishing a dedicated Uber self booking portal with a touch screen kiosk at the international airport terminals.
Attaining Continuous Competitive advantage as the Increase in International tourism, which leads to increase in the revenue generated by Uber.
By developing the proposed model Uber will have an edge over other ride haling services in the market
This also helps Uber to expand it’s wings all over the world.
In the mean time Uber can stop it’s customers moving towards other rival platforms.
Finally Uber can be developed as a whole new ecosystem for travel.
How does this work?
Customer takes his boarding pass
Customer personalises his Iternary at the kiosk and generates a unique code
Uber collects all the data from the airline and kiosk and directs a driver based on the arrival time of the flight
Customer reaches the kiosk at the arrival terminal and enters his code , The driver is immediately notified
Current Growth vs Growth with proposed tool
YOY GROWTH 2020 2021 2022 2023 2024 2025 500.6 550 590 637 680 750
Alignment with IT asset classes
| IT Assets | Business Returns |
| Infrastructural | Uber touch screen kiosk This will help Uber in improving customer relationships and additional storage from the customer is stored in the Uber’s existing storage platform and used throughout the platform. |
| Transactional | Increase in the number of transactions as the Increase in the accessibility of the rides and availability. |
| Informational | Better Information, which enhances Uber to make more availability of cabs. |
| Strategic | This tool will increase the number of new users and allow the existing users not to deviate to other rival companies. |
Uber’s AI development capabilities to generate Continuous Competitive Advantage
| Resources/Capabilities | Tangible/Intangible | Heterogeneous | Immobility | |
| Capital Funds of stake holders | Financial Resources | Tangible | ||
| Technological Infrastructure | Physical Resources | Tangible | ||
| AI Research and Development | Skills and Knowledge | Intangible |
Alternatives
Inhouse Development
Uber already has deep learning tools such as Ludwig that would help us integrate this new tool into the ecosystem with ease
The employees at uber are accustomed to perform as per the company’s vision and mission
Company Acquisition
Uber could acquire smaller companies like star transportation services in Australia that are already prominent in this sector
Acquiring such companies would lead to uber incurring some additional costs than in house development
Talk about Ludwig
Aresdb
U replicator
10
Company acquisition costs more than an In house development
11
Upfront Costs
Development costs Inhouse Development Company Acqusition 4 4.5 deployement and maintanance costs Inhouse Development Company Acqusition 2 4.4000000000000004 Acquisition Cost Inhouse Development Company Acqusition 0 4
Indirect Costs
Acquisitioncosts Acqusition Costs 4.3 Column1 Acqusition Costs Column2 Acqusition Costs
Ongoing Costs
Maintenance Costs Category 1 4.3 Ongoing Monthly Expense Category 1 2.4 Column1 Category 1
What we Recommend!
Based on the facts and costs involved we suggest Inhouse development is better than Merchant Acquisition .
Developing the tool inhouse would reduce the deployment and maintenance cost also increasing the robustness of the tool.
Ludwig
AresDB
Inhouse Development
THANK YOU
ANY QUESTIONS
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