Operation and Technology Management

profileBrandon01
vlc.xlsx

VLC

Value of a Loyal Customer ©Cengage Learning
Enter data only in yellow cells. Not for commercial use.
Revenue per unit $100.00
Percent contribution margin to profit and overhead 50.0%
Repurchase frequency (purchases/year) 0.25
Defection rate 0.4
Buyer's life cycle 2.50
VLC $31.25