Visual Media

Consistency - The same typeface is maintained throughout the infographic. When showing the numbers that Ford wants the customer to pay attention to, they are all in the same size and color to emphasize their importance. 

Contrast - The chart on this infographic does a good job of contrasting different companies through the use of different colors representing their sales numbers. The pie chart however uses very similar colors to show the difference in sales between different models of the same truck. This may be a tool to show that it is the same truck, but makes differentiation between the two halves more difficult than it needs to be.

Balance - This infographic uses informal balance through the mixture of visually dominant elements and weaker elements. This makes the viewer feel more engaged and more likely to read the entire infographic.

Emphasis - The company places an emphasis on the sales numbers and comparisons to other companies rather than the text. They do this by making the text smaller and black while the numbers are larger, bold, and blue. By enlarging the numbers and making them a different color, the viewers are drawn to the numbers and see them as the most important information.

Convention - This infographic follows normal conventions and does nothing in order to draw attention to any special meanings. 

Simplicity - Overall, this infographic is very simple. It only uses 4 colors, has limited pictures, and very simple charts. This allows the viewer to see the information and take it in without a risk of confusion.

This infographic was created in an ethical manner. This is because it provides information that is backed up with charts that are also provided. It's simple presentation eliminates any chances of misinterpreting its message to be anything other than a direct report of sales. 

Infographic Link:

https://images.hgmsites.net/med/2011-ford-f-series-sales-infographic_100375597_m.jpg (Links to an external site.)Links to an external site.

Reference:

Bovee, C. L., & Thill, J. V. (2018). Business communication today (14th ed.). New York, NY: Pearson.