Outline

CURTIN UNIVERSITY AD

Curtin University uses the image of a guitar to promote its audio engineering classes. The Ad evokes interest to anyone who sees the picture of the guitar. The guitar stretches from the foreground, middle ground to the background of the Ad. Thus the guitar’s image is very big as it consists of a significant portion of the Ad. The guitar is placed on top of a dark surface. The visual was taken at a camera angle which is high, and it is a medium shot that allows the whole guitar to be visible. The lighting used in the Ad is artificial light. Spotlighting is used to illuminate the guitar. That makes the surrounding of the guitar dark. It also makes the guitar the point of concentration. The guitar has different shades of colors ranging from white, silver and black on the top to brown wood color at its sides. The guitar’s color contrasts with the dark background color making it more visible. At the top of the Ad, three lines of text are written in color white. The text's title is written in capital letters, and it has a larger font than the message under the title. The text reads “Audio Engineering. Just one of the courses available at Curtin that provides first-class facilities and teaching methods, combines theory with practical study and allows you to graduate in four years to join the workforce sooner. Visit maketomorrowbetter.com.au/engineering or call 9266 1000.” whereas the title is “You’ll be surprised by what you can study in engineering.”