MKT 530
etrade2016
Vision2030assignmentMKT530-.docxMKT530 – Vision 2030 Assignment
The assignment on Vision 2030 will be in the form of presentation and worth 10% of the grade. There are three parts of the assignment – related to the Vision 2030, available opportunities, and segmentation and target markets. The presentation should cover all the points needed in the project and will be presented on Wednesday, 15 November 2017.
Firstly, you need to explain about the vision and your assigned pillar and objective (See Table 1 below).
Please follow through and read the goal for that objective and the level 2 and level 3 objectives to understand more about the main objective.
Pair
Names
Pillar
Level 1 Objective
Shouroq and AlJoharah
2-A Thriving Economy
• Grow & diversify the Economy
Table 1: Assigned Pillars and level 1 objectives
Secondly, you should to examine the opportunities available within the objective (link with chapter 2 and the external environment analysis (p. 71)). You need to answer and elaborate on “What are the available opportunities for businesses to go into in relations to your Objective?” You can list and expand on several opportunities that are feasible.
You need to then specify an opportunity or two opportunities for a particular industry. You can choose from one of these industries/business sectors – transportation, automobile, retailers, food & beverages, personal/household products & services, food & drug retailers, hotel & entertainment services, banking & investment services, technology, telecommunications (For specific details, look at Thomson Reuters Business Classification).
The next stage is to choose a company that would want to take advantage of this opportunity. In choosing the company, you can select the point of view of an existing company or a newly created company to enter this market. You need to elaborate on the question on “How can you use the opportunities available in the Objective?” This is where you zoom into an opportunity that you will want to pursue. You should have an idea of what it is you want to introduce – a product/service.
Lastly, once you have the idea of the opportunity to follow through, you need to think about how you can segment your market (link with chapter 9) and explain how you would be segmenting your customers. You will also need to explain which segment(s) you plan to target at the beginning and which ones (if applicable) will be targeted later on. Additionally, explain why you are targeting this group(s).
- Make sure to cover and write every information in your slide
- Make the slide clear explain to every points
- put the references in last slide
I will be using the presentation rubric below in giving marks:
1
2
3
Content (x5)
Coverage of some or all of requirements is not adequate.
Coverage of some or all of requirements is average.
Excellent coverage of all of requirements.
Visual presentation (2)
Student uses visual aids that in general support text and presentation
Student uses visual aids that relate well to text and presentation
Student uses visual aids that explain and reinforce excellently text and presentation
Organization (1)
Lack of sequence of information
Acceptable sequence
Excellent sequence
Elocution (1)
Clear pronunciation in some parts of the presentation
Clear and correct pronunciation in most parts of the presentation
Excellent and precise pronunciation in all parts of the presentation
Use of time (1)
(15 minutes)
Presentation exceeds the time frame but acceptable
Good time management
Excellent time management and keep an appropriate pace for each point presented
Table 2: Paired Presentation Rubric
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