700 words due by 24 hours and 120 words group assignment

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Kenya Hernandez

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First participated on 1/14/21

Wk 1 - The Role of Public Relations Paper [due Mon] 1 attempt submitted (0 Late) 1/18/21 Graded 100 / 100

Wk 2 Discussion - Internal Public Relations [due Thur] First participated on 1/21/21 1/25/21 Graded 40 / 40

Wk 2 - Internal Public Relations Paper [due Mon] 1 attempt submitted (1 Late) 1/25/21 Graded 88 / 100

Wk 2 Team - Learning Team Charter [due Mon] 1/25/21 Submitted Not graded

Wk 3 Discussion - Communications in PR [due Thur] First participated on 1/28/21 2/1/21 Submitted Not graded

Wk 3 - How Organizations Proactively Approach and … Attempt 1 started 2/1/21 Draft saved Not graded

Wk 3 Team - Phase 1: Public Relations Campaign for a… 2/1/21 Draft saved Not graded

Wk 4 Discussion - Legal Considerations [due Thur] No participation 2/8/21 Unopened -- / 40

Wk 4 - Approach to Crisis Management: Defending an… Attempt 0 started 2/8/21 Draft saved Not graded

Wk 4 Team - The Tactical Plan for the Public Relations… 2/8/21 Draft saved Not graded

Wk 4 Team - The Tactical Plan for the Public Relations… 2/8/21 Draft saved Not graded

Wk 5 Discussion - Changes in PR [due Thur] 2/15/21 Unopened -- / 40

Wk 4 Team - The Tactical Plan for the Public Relations Campaign Paper [due Mon]

Assessment due date 2/8/21, 10:59 PM (PST)

Goals & standards Aligned with 3 goals

Attempts 1 attempt left

Group Assignment Learning Team 3

Originality Report SafeAssign enabled

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Maximum points 80 points

Group Members (4)

Assignment Content

Resources: The Practice of Public Relations: Ch. 9 and Ch. 15, The Tactical Plan for the Public Relations Campaign-Paper Grading Guide Last week's assignment dealt with strategic approaches in public relations. This week's assignment deals with tactical campaign approaches. You will develop an implementation plan to execute on the strategy that you have developed for your campaign. Select up to six PR tools you will use to promote your client's product or service. Review The Practice of Public Relations, Ch. 15 on how to write a news release as well as more brief promotional writing for social media such as Twitter. Review The Practice of Public Relations, Ch. 9 and decide which forms of paid, earned, or owned media you will integrate into your campaign. Be specific with your choices. For example, for paid media you might create an ad for a print or online newspaper or magazine. For owned media, you might create a blog, Facebook page, etc. For earned media, you might develop a publicity campaign for what is known as "third-party endorsement." Refer to Ch. 9 of The Practice of Public Relations for more information on these tools. Explain your rationale for each selection. Write a 700- to 1,050-word paper in which you outline your tactical plan for executing on the public relations campaign. Format your paper consistent with APA guidelines. Submit your assignment. Resources

• Center for Writing Excellence • Reference and Citation Generator • Grammar and Writing Guides • Learning Team Toolkit

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Anne Cook

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