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Kenya Hernandez

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Overall Grade BKenya Hernandez

Item Name Due Date Status Grade Feedback

Total 120 / 140

Wk 1 Discussion [due Thurs] First participated on 11/27/20 11/30/20 Graded 40 / 40

Wk 2 Discussion [due Thurs] First participated on 12/3/20 12/7/20 Submitted Not graded

Wk 1 - The Importance of Market Research [due Mon] 1 attempt submitted (0 Late) 11/30/20 Graded 80 / 100

Wk 2 Team - Market Research Implementation Plan: … 12/7/20 Draft saved Not graded

Wk 2 - Market Research Case Study Analysis [due Mon] 2 attempts submitted 10/15/30 Submitted Not graded

Wk 3 Discussion [due Thurs] No participation 12/14/20 Unopened -- / 40

Wk 3 Team - Market Research Implementation Plan: … 12/14/20 Draft saved Not graded

Wk 3 - Instruments with Various Measurement Scales… Attempt 1 started 12/14/20 Draft saved Not graded

Wk 4 Discussion [due Thurs] No participation 12/21/20 Unopened -- / 40

MKT/441: Marketing Research

Wk 3 Team - Market Research Implementation Plan: Research Design [due Mon]

Assessment due date 12/14/20, 10:59 PM (PST)

Goals & standards Aligned with 3 goals

Attempts 1 attempt left

Group Assignment New Group 1

Originality Report SafeAssign enabled

Grading

Maximum points 100 points

Assignment Content

Resource: Market Research Implementation Plan: Research Design Grading Guide

Write a 525- to 700-word paper in which you examine the applicability of different marketing research tools to the scenario that you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.

Address the following in your paper: • Describe your business scenario. • Explain secondary market search considerations and apply them to the selected scenario. • Discuss the research design used in your project, such as qualitative, quantitative, or mixed. • Develop at least one data collection instrument to address your market research scenario.

Format your paper consistent with APA guidelines.

Submit your assignment.

Resources • Center for Writing Excellence • Reference and Citation Generator • Grammar and Writing Guides • Learning Team Toolkit

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