see 6.2

If you had heard the presidential debate on radio, which candidate would have “won”?

1. If you had viewed the presidential debate on TV, which candidate would have “won”?

2. List two major advances in media technology that benefited JFK.

3. What is a “Hail Mary” in this trade?

4. For what purpose did Kennedy hire Jac Lowe?

5. What public relations event changed the way Americans view the Whitehouse?

6. What in JFK’s background helped him to be so media savvy? (List two, please.)

7. What in Mrs. Kennedy’s background helped her to be media savvy?

8. Based on the Code of Ethics of the Society for Professional Journalists, what two ethical issues should be considered relative to JFK and the media reporting on his presidency?