Brand Management PPT

Before starting please note that it is important that the students be visible in their video presentation and the video should not be longer than 10 mins in duration.

Although you will not be assessed on your video-making abilities, the following tips have been provided to help you make a video with professional quality, with low technical requirements, such as a laptop camera or smartphone.

INSTRUCTIONS FOR MAKING A YOUTUBE VIDEO

How to record a video

Use a phone/tablet/laptop/computer/camera. Have a plan and script ready. Before recording consider:

·        Lighting – the person or item in focus should face the light.

·        Stabiliser – use a tripod or sit the camera on a steady shelf.

·        Vary shots – close up, medium, centred or off centred.

·        Audio – Record in a quiet place with no background noise. Speak clearly; a microphone is not always needed.

The following video provides instruction on how to make a video using your phone. 

How to make videos with your phone (2015) <http://bit.ly/2NDuC7m>

How to edit videos

Once you have captured a recording you can edit the video using a phone/tablet/laptop/computer. There are many applications and programs you can use; the video below demonstrates the applications Kinemaster and Pocket Video.

Open the editing program or application and start a new project. Select or import your video. You will then be able to edit the video, audio and images.  When you have finished editing, save or export the file ready to upload to YouTube.

The following video provides instruction on how to edit videos.

How to edit YouTube videos on your phone (2018) <http://bit.ly/2NIxfoB>

How to upload a video to YouTube

1.      Save the video to your computer, phone, tablet or laptop

2.      Login or create a You Tube account

3.      Click the Upload button

4.      Drag and drop select your video file. Fill in necessary information such as title and description. You will need to change the Privacy settings to Public and select Save Changes. It may take a few minutes for the video to publish depending on file size and internet speed.

5.      You can find your video using the My channel menu.

This video provides instruction on how to upload a video to You Tube.

Upload to YouTube (2017) <http://bit.ly/2NGCB3q>

YouTube privacy settings

Privacy is important. The videos that you upload will only be viewed for the purposes of this class. They will not be shared without the permission of the author.

All videos that are shared should be unlisted. Watch the following video for more information on privacy settings in YouTube.

What are video privacy settings on YouTube? (2016) <http://bit.ly/2PqcIGJ>

INSTRUCTIONS FOR MAKING A KALTURA CAPTURE VIDEO

If students require to present themselves ( webcam/speech ) while also displaying their slides within the video, I would advise them to use a screen recording program.

We recommend using our supported technology "Kaltura Capture"

https://lx.uts.edu.au/resources/screen-and-webcam-recordings-kaltura-capture/

Video Submission Details

Here are the steps for student's uploading to Canvas.

You will need to first upload your video file to "My Media"

https://lx.uts.edu.au/resources/uploading-your-media-files-with-kaltura-my-media/

Within the link below, is how students can submit their video to an assignment box on Canvas. under the subheading "Student workflow Canvas" copy these instructions and paste them into the Assignment description. This will explain to students what they would need to do.

https://help.online.uts.edu.au/information-for-staff/kaltura-in-utsonline/kaltura-video-assignment/