Video game(World of Warcraft) Marketing Plan

· The below outline will assist in organizing your marketing plan development:

· Executive Summary

· Table of Contents

1. Situation Analysis

· Outline and background of World of Warcraft

2. Industry Analysis

· Market Drivers – Principal external factors (macro-environmental) that have a positive or negative impact on the market

· Market Trends – Identify macro-environmental factors that might influence purchase behavior of the market

· Market Size and Growth

3. Customer Analysis

· Market Demographics

· Market Behaviors

· Market Needs (Maslow), Values (Rokeach), Buyer Decision Process

· Market Segmentation

4. Competitive Analysis

5. SWOT Analysis

6. Marketing Objectives

7. Marketing Strategy

· Target Market

· Market Segmentation

· Positioning

· Marketing Mix

· Product or Service Strategy

· Pricing Strategy

· Promotional Strategy (advertising, online, etc.)

· Social Media

· Distribution

8. Financials

· Marketing Budget

· Sales Forecast

9. Implementation

· Marketing Calendar (Promotional Schedule)

10. Appendices

· Research – Cited Sources

· Supporting materials (media kits, articles, etc.)