VIDEO CASE

VIDEO CASE 9 SMB1000

This chapter provides a good overview of the key factors that should be considered when deciding about the physical location of a "brick-and-mortar" startup. However, the location that is best for your venture may also be attractive to the companies against which you will be competing, and for the same reasons. This means that the chances are good that you will have rivals nearby. But there is more to the story than that. You may have noticed that stores and restaurants sometimes locate uncomfortably close to their competitors. The presentation found in this video explains, in very simple terms, some of the research behind these location decisions. Watch the video and then answer the question that follows:

https://www.youtube.com/watch?v=jILgxeNBK_8.

QUESTION: 1) Summarize the principles that Jac de Haan outlines in five or fewer sentences.