Key Organizational Enablers for Effective Demand Management Options Menu: Forum

VenkataVasaviKoppula-BigData.docx

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Venkata Vasavi Koppula

Hi Vasavi,

Your post seems good. However, I see that you have missed a few points that seemed to lack strong conclusion. I would like to add a few points that missed the correlation of effective innovation that related to Big Data. Several strategies help large organizations to not only collect data but also other activities like engaging partners, customers, suppliers etc through social media by taking their feedback on products or services (McKeen & Smith, 2015). Various techniques like dashboards, visualization, trend analysis and simulations, along with traditional reports are needed followed by validating their usefulness with the business which then allows business to identify the priorities as per their requirements (LaValle, 2011). Most organizations incorporate big data analytics to their strategy-making process to include excluded stakeholders, so that I would help additional competition that can be an added advantage due to insights which otherwise would remain unrecognized by the organization ( Mark, 2018). Better-informed decisions that are data-driven result in data-driven organizations and such organizations, generally, develop better, more informed, strategies ( Mark, 2018).

In conclusion, as much as the strategies seems to be crucial, it is equally important to analyze the use of big data analytics tools and techniques which enables organizations to process much more data before discovering the facts about Big Data.

References

McKeen, J. D., & Smith, H. A. (2015). IT strategy: Issues and practices (3rd ed.). Pearson.

Mark, V. (2018). How Big Data Enables Open Strategizing Retrieved from https://www.linkedin.com/pulse/how-big-data-enables-open-strategizing-mark-van-rijmenam

LaValle, S., E. Lesser, R. Shockley, M. Hopkins, and N. Kruschwitz. “Big Data, Analytics and

the Path from Insights for Value.” MIT Sloan Management Review 52, no. 2, Reprint No. 52205

(Winter 2011).