Entrepreneurship
Bfh
VehiclesforChange-GroupOne.pptxVehicles for Change Presentation Group One
Allie Cook, Erin Knight, Banan Alqethami, and Breyauna Stubbs
The Challenge
Create more unrestricted revenue from the 1,700 cars a year donated to Vehicles for Change.
Business Strategy Recommendations
Develop an online auction with a visitation option
Develop and implement a strategic checklist to determine where donated cars are sent: auction, junk yard, or donated to a low-income family.
Online Auction
Reduce transportation of cars to save time and benefit the environment
Vehicle for Change will have more control over how long cars are on the auction based on the amount of bids they think a car will get
Possible hybrid virtual and live auction at Wheels of Freedom
Save money on auction fees (approx. $50 per car)
$85,000 per year
Online Auction- Implementation
Register the auction as a separate business with the state
Determine a person on staff who has the skills and bandwidth to manage the auction (est. Part-time employee- remote)
Complete demos of auction platforms to determine which fits VFC best
Utilize the results of the checklist as the descriptor for the car on auction
Start lisiting vehicles for auction
Checklist
Benefits
Checklist
Suggested items for checklist
SEO and Marketing
Boost where you appear on a Google search and compete with the "big guys"
Build your reputation & reach: Increase web traffic which in turn can increase car and fiscal donation
Cheaper than traditional marketing and advertising
Opens the door for a constant flow of new donors
Benefits your current social media efforts.
SEO and Marketing
Focus on keywords: Try Google Ads Keyword Planner and Semrush
Generate "backlinks" ask all partners to include a link to your website on their own sites. Encourage media to include a link if you are featured in a story
Invest in Google Ads: This helps drive traffic to the website, generates leads from donors and volunteers
Best ways: create good content – VFC does a great job. Mobile friendly site – good.
Use keywords in image titles. Instead of uploading an image with an assigned name, rename the image with your keywords. Change those random letters and numbers to your keywords (special-education1, special-education2, etc.) Do this for any image, PDF or video you upload.
Use the “mullet” philosophy when writing website and blog headlines. Mullets, the iconic 80s hairstyle, are known as business in the front, party in the back. Use your keywords in front (the business), and the rest of the headline (the party) in the back. Special education: 5 ways to advocate for your child at school.
Upload presentations to Google Slides. Google loves when you use its products. If you have presentations, upload them and then do that with each new presentation.
Use more video. YouTube is the second most popular search engine, and also owned by Google. Create videos on your expert content and upload these to your YouTube channel. Remember to rename the video in your keywords and add the keywords in the description and hashtags. Videos don’t have to be perfect, they do need to contain relevant content. Using video on social media will also boost reach.
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SEO and Marketing
Differentiate yourself from your competition: most other nonprofits that accept car donation do so only to spin a profit, not to transition a family out of poverty with the donated car.
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Questions?
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