Assignment 4: Social Media Campaign Required First Draft
karinab123
VDaySocialMediaCampaign-Rev2022.pptx
Save Valentine’s Day 2022
PUR 4100
Spring 2022
COVID-19 Implications
COVID-19 has impacted businesses in unprecedented ways. Families and friends have now adapted to news ways to celebrate special occasions and holidays due to health dangers and government restrictions.
Valentine’s Day will be no different in that it will be challenging for local businesses to continue operating as usual on this special holiday.
Develop a social media campaign
Your assignment is to create a social media campaign for a client. It should be a business that you are familiar with. The campaign should promote the strategic plan to improve business on Valentine’s Day.
If you have connections to a local business that could benefit from your help, you may create this campaign for it in the real world. If not, choose any business and create a hypothetical campaign.
Social Media Campaign Elements
BACKGROUND – Conduct research on your client to better understand what makes it unique, and who is its clientele. Must include:
Target demographics.
Identify potential conflicts (ie. competitors, similar initiatives)
STRATEGIC MEDIA CAMPAIGN– Develop a campaign plan to promote your Valentine’s Day COVID-19 special.
This should include a goal measurable objectives.
The plan should also include strategies, which are your social media posts.
HASHTAGS: Create a relevant and catchy hashtag for your client and the Valentine’s Day event or idea.
PLAN DESCRIPTION: The plan should be one page:
Paragraph 1 is how you’re going to save V-Day (plan overview).
Paragraph 2 has the goals and objectives.
Paragraph 3 has post details such as which channels, as well as days and times they will be sent out.
Social Media Campaign Elements
SOCIAL MEDIA CONTENT: Create two (2) social media posts on four (4) different platforms (8 total pieces):
-Facebook (2 posts) -Twitter (2 posts) -Instagram (2 posts) -Twitter (2posts) -Linkedin (2 posts)
Create eight (8) unique but synchronized social media posts for your client.
For extra credit, please choose any other social media platform and create one post such as SnapChat or TikTok. The channel selected should be one that your target audience often uses.
Every post must have the following:
An image or video
Text
At least one hashtag
A link to the client’s website. Use a URL shortener like bit.ly to save space.
Suggested caption
Social Media Campaign Elements
Short Example (not for student use)
Your client is the SLS Lux Brickell Hotel and Residence in Miami.
Your research shows that this all-suite, chic hotel targets luxury lovers and locals. It has world-class décor, unforgettable food, in-room soaking tubs, pool deck, spa, gym and free yoga.
Your situation analysis finds that COVID-19 has sharply decreased the average number of nightly stays at the hotel. It needs a COVID-safe holiday special to improve sales.
Your big idea: Offer local couples a Valentine’s Day staycation for one night. The offer includes food and champagne delivered to the room, access to the socially distanced and sanitized pool deck and gym, a private yoga session, and a $250 spa voucher.
The goal: Increase room occupancy by 50%.
Your choice of social media – Facebook, Twitter and Instagram, plus Tik Tok for extra credit.
Your hashtag is #SLSBrickellVDay2021.
Social media posts will go out at noon on Mondays starting one month before Valentine’s Day.
Followed by post examples…
Timeline
First draft due Sunday, Feb. 6.
The final version is due Feb. 18.
Submit the social media in separate files or provide links to the campaign if produced online.
Questions?
Email your professor for answers or request an editing session.
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