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Running head: WORKFORCE 2020 EXECUTIVE REPORT

WORKFORCE 2020 EXECUTIVE REPORT 2

Workforce 2020 executive report

Ysidro Vasquez

Introduction

In the coming years, leadership and organizational strategy will face major trends that will affect how organizations conduct their activities. Some of the trends that organizations will face include; increased globalization and diversity, more extensive use of technology, and use of non-traditional staff among others. In this assignment, I will explore the trends faced by Coca-Cola Company and the actions to be taken to address these trends. Additionally, I will discuss how certain concepts apply to the company. They include how the organization motivates its employees, programs or methods used to motivate workers, employee motivational strategies, the current state of the organization’s workforce dynamic, if it’s workforce is growing and industry trends.

Coca-Cola brief description

Coca-Cola is the world’s leading organization that deals with the non-alcoholic beverage brands. It has more than 500 non-alcoholic beverage brands such as Coca-Cola, Sprite, and Fanta among others. In addition to that, the company makes its beverage products available to customers across the world. In its operations, it sells concentrates and syrups to authorized bottling and canning operations. Coca-Cola plays a vital role in its industry all over the world. Coca-Cola’s most popular soft drink is coke which has beaten the major challenger, Pepsi (Lopez, 2012). 

How Coca-Cola motivates its employees

There are certain ways used by Coca-Cola to motivate its employees. Coca-Cola has more than 700,000 employees. It has some specific practices in place that help in ensuring that the employees are motivated to do their best and feel like they are part of the company’s future. The first practice is communication that leads to results. When making any decision, Coca-Cola employees are asked for their opinion. In addition to that, it creates its mission statement and core values around employee input. Each year, Coca-Cola distributes a global Employee Insights Survey that seeks employee insight on how the company is run and how things can be improved. It is in form of a private website or blog which is open for a limited period of time, where employees can respond and offer ideas and criticism on management and other subjects. The second practice is training and mentoring. The main focus of Coca-Cola is to give employees an opportunity to grow their skills and be trained to do more. It offers development programs so as to encourage and motivate employees (Lopez, 2012). Another way is through financial rewards. Coca-Cola gives financial rewards to motivate its employees. Employees have performance review every year that gives them a chance to receive merit raises. The last practice is energizing environment that will motivate employees every day.

The current state of Coca-Cola’s workforce dynamic

The workforce of Coca-Cola is ever changing. It attracts, develops, and retains the most talented employees as well as the diverse workforce. This is one of its strategic business main concerns. In addition to that, it is a fundamental component of its corporate responsibility and sustainability agenda. Coca-Cola is also having the strategy of fostering diverse and inclusive culture. It has succeeded in ensuring that their workforce is inclusive and diverse. One of the reasons that have made Coca-Cola grow is because it has worked towards the world-class safety status, especially in manufacturing and sales operations.

Coca-Cola engages its employees and employees serve their customers better. In addition to that, it has worked towards minimizing conflicts and has been able to strengthen its ability to amplify and value, leverage and respect the differences that drive the sustainable outcomes. It is improving its workforce and this is evident in its leadership and status in the world (Kirton, & Greene, 2016). 

Workforce trends that Coca-Cola needs to address

There are certain leadership competencies that are crucial for the 2020 leaders. There are exponential changes and the world is also changing at some unprecedented rates. However, I think that there are some trends that Coca-Cola needs to employ so as to keep pace with the changing world. First, there is a need for employment to deployment. Therefore, it needs to have one in two works to be contingent and talented to be deployed and redeployed from the world since the external and internal labor is becoming mobile. In addition to that, Coca-Cola needs to employ more technology in its workforce. Technology will help Coca-Cola to connect with partners, employees, clients, and prospects. Therefore, this will help in making employees work more efficiently, it will promote transparency and communication in the workplace (Kimura, 2017). 

Coca-Cola needs to use a passport for independence. This will give employees an opportunity to go from one project to another and also from company to another with better, more robust systems, safety nets, and tools that will help Coca-Cola to be more compliant and independent. Independent workforce will help in building custom infrastructure which includes retirement and healthcare programs.

Industry trends that are affecting the organization overall

There are certain trends that are affecting Coca-Cola. The first trend is increasing health concern. There is an increased concern of the health-associated matters due to consumption of carbonated soft drinks and pressure from the health advocacy groups. This is reducing the sales and performance of Coca-Cola Company. Since the market has been declining, there is an anticipation that it will continue to decline in future. Other trends involve the strong growth in the demand in emerging economies. Technology is also a major factor affecting the organization and hence it needs to train its employees on using the current technology and having the most technology personnel. Despite the fact that it might be costly, it will help Coca-Cola to grow.

References

Kirton, G. & Greene, A. (2016). The dynamics of managing diversity : a critical approach. Abingdon, Oxon New York, NY: Routledge.

Lopez, D. (2012). Brand Development of Coca-Cola Company (UK) Exploring new branding opportunities for Coca-Cola Company (UK. München: GRIN Verlag GmbH.

Kimura, T. (2017). Internal Marketing. City: Taylor and Francis.