Write a 2- to 3-page memo to the Chief Executive Officer (CEO) of the Vampire Legends organization to:

8/28/2020 Vampire Legends

https://pe-xl-prod.knowdl.com/content/atm_sims/Wallace/Sim10/index.html 1/1

Budget and Advertising Campaign Poll

Select the allocation strategy you prefer and click submit.

Allocations, in millions

Expense Category Strategy A Strategy B Strategy C

Marketing Campaign, Ancient Age of Vampires $6 $3 $4

IT Expenses $1 $3 $2

Digital Rights Management (DRM) $2 $2 $2

Salary Increases $1 $2 $2

Total $10 $10 $10

Choose an allocation strategy: A B C

Select the advertising campaign approach you think is best:

1. Testimonial from Robert Pattinson (vampire from The Twilight Saga)

2. Leaking information to bloggers about which celebrities are playing

3. 30 day free trial