Value Proposition Memo

Step 1: Choose one of the following products or services.  There are three category options from which you can choose.  Choose just one from any category that interests you the most.

Streaming Services Category

tubi

Paramount+

Sling

HBO

B Corporation Category (Legally acknowledged as having a higher standard of purpose or "greater benefit.")

allbirds

Stonyfield Farm

Patagonia

Thrive Market

Avocado Green Mattress

Energy & Resource Companies

Hess

Chevron

Green Mountain Energy

NextEra Energy, Inc

Plug Power Inc.

2. Determine the value proposition for your chosen product or service. Create a memo and images to communicate the Value Proposition.

· What is the value proposition for your product or service?  Focus on offerings for customers in the U.S. market only. 

· What makes a good value prop?

·Present your value proposition ideas using 150 words or less and appropriate images of your choice. 

·Sample Professional Memo:  https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/memos/sample_memo.html