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Your VALS™ Type

Primary Type: Strivers

Secondary Type: Achievers

Your primary VALS type means that

you are most like the Strivers

consumer group. Your secondary

type—the group you are next most

like—is Achievers.

Your primary VALS type represents your

dominant approach to life. The

secondary type represents a particular

emphasis on the dominant approach.

Learn how using VALS can increase

your business. Contact us to speak

with a VALS consultant today.

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12/7/21, 11:14 AM VALS™ | Survey Results | Striver/Achiever | SBI

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