Week 1 Weekly Articles Discussion Board
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
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The iPad is Apple’s latest gadget.
Chapter 1
Managing in the Digital World
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Learning Objectives
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Learning Objectives
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
The Three Waves of Change
- The Third Wave by Alvin Toffler describes three phases or “waves of changes”.
- First wave
- A civilization based
on agriculture and
handwork - Relatively primitive
stage - Lasted thousands
of years - Luddites opposed
technology.
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
The Three Waves of Change (cont’d)
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- Second wave
- The Industrial Revolution
- Began at the end of the 18th century and lasted about 150 years
- Third wave
- The Information Age
- Information becomes the currency
The printing press gave birth to the information age.
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Information Systems Today
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- The Knowledge Worker
- Term coined by Peter Drucker in 1959
- An individual who is relatively well educated and who creates, modifies, and/or synthesizes knowledge as a fundamental part of a job
- Knowledge Society
- New Economy/Digital World
- Digital Divide—those with access to information technology have great advantages over those without access.
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
The Knowledge Society
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Information is now as important as land, labor, and capital resources.
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
- Globalization is the integration of economies throughout the world, enabled by technological progress.
- Globalization can be seen in visible economic, cultural, and technological changes.
Characteristics of the Digital World
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Learning Objectives
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Globalization: Economic Changes
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- Economic Changes
- Increases in international trade, development of global financial systems and currency, and outsourcing of labor
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Globalization: Cultural Changes
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- Cultural Changes
- Increased multiculturalism through TV and movies; international travel and immigration; ethnic foods; Facebook, FarmVille, Twitter, and YouTube
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Globalization: Technological Changes
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- Technological Changes
- Low-cost computing platforms and communication technologies; e-mail, Skype, and instant messaging; low-cost global telecommunications infrastructure; global patent and copyright enforcement
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Globalization: 1.0, 2.0, 3.0
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Key Factors Enabling Globalization 3.0
November 9, 1989—The Fall of the Berlin Wall
August 9, 1995—Release of Netscape Web Browser
Work Flow Software
Uploading
Outsourcing
Offshoring
Supply Chaining
In-Sourcing
In-Forming
The Steroids
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Triple convergence:
- Enablers work together, enhancing collaboration
- Move from vertical to horizontal collaboration
- Inclusion of China, India, and Soviet Union
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
The Rise of Outsourcing
- Many organizations are downsizing, or “rightsizing”
- Outsourcing—farm IS functions to other companies
- Offshoring—outsource to foreign countries
- Reasons:
- To reduce or control costs
- To free up internal resources
- To gain access to world-class capabilities
- To increase revenue potential of the organization
- To reduce time to market
- To increase process efficiencies
- To be able to focus on core activities
- To compensate for a lack of specific capabilities or skills
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Learning Objectives
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Information Systems: Definition
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- Combination of five key elements:
- People
- Hardware
- Software
- Data
- Telecommunications networks
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Data: The Root and Purpose of Information Systems
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- Distinction between:
- Data—raw, unformatted information
- Information—data that is transformed to have a meaning
- Knowledge—ability to understand information, form opinions, and make decisions or predictions
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
The Components of Information Systems
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- Hardware—CPU, disk drives, monitors, keyboards, and so on
- Software—provide hardware with processing instructions
- Telecommunications networks—allow computers to share information and services
Information System Computer Information System
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
People: The Builders and Managers of IS
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- Career opportunities are strong and expected to grow.
- U.S. Bureau of Labor Statistics: Employment for computer and IS managers will grow faster than the average for all occupations through 2016.
- Median annual earnings of IS managers in May 2009 were $113,720.
- Starting salary offers for IS majors, with one year or less of experience, averaged $54,038.
- Some titles: systems analysts, systems programmers, systems operators, network administrators, database administrators, systems designers, systems managers, and chief information officers
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Best Jobs for the Next Decade
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
IS Management Job Titles and Job Descriptions
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
IS Professional Core Competencies
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- Technical competency
- Hardware, software, networking
- Business competency
- Business integration, managing people and projects, social skills, verbal and written communication
- Systems competency
- Systems integration, development methodologies, critical thinking, problem solving
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Hot Skills for 2010 and Beyond
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Hot Skills for 2010 and Beyond
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Organizations: The Context of IS
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- Organizations use information systems to:
- be more productive and profitable
- gain competitive advantage
- reach more customers
- improve service to their customers
- True for all types of organizations
- Professional
- Social
- Religious
- Educational
- Governmental
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Types of Info Systems Used in Organizations
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Types of Info Systems Used in Organizations (Cont’d)
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Organizing the IS Function
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- Early History: Poor Service and Worse Attitudes
- Early systems were cumbersome to use, over budget, and late.
- The Rise and Fall of End-User Development
- Users developed their own applications or improved existing systems.
- Today’s complex systems designed by professionals (see Chapter 9)
- The Modern Information Systems Organization
- Attitudes changed and service mentality emerged
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
End-User Development
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- The advent of the IBM PC and early applications packages led to end-user development.
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
The Spread of Technology in Organizations
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- IS personnel tend to spend most of their time out in the business unit.
- IS personnel often have dual-reporting relationships—reporting to both the central IS group and the business function they serve.
- Clearly a need for people who know the technology side and the business side of the business
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Learning Objectives
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
The Dual Nature of IS
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- IS can help you or hurt you.
- Toyota Prius—The failure (with redemption)
- Braking system software glitch
- Severely blemished Toyota’s reputation for safety and quality
- Fortunately, dealerships could easily install new software to fix the problem
- FedEx—The success
- $ 32 billion family of companies—largest express transportation company
- Information hub for business where managing information is the business
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
IS for Competitive Advantage
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- Both FedEx and Toyota were developing strategic information systems.
- Purpose of strategic information systems is to help gain or sustain competitive advantage.
- More about using IS for strategic advantage is discussed in Chapter 2.
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Why Information Systems Matter
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- Nicholas Carr article—“IT Doesn’t Matter”
- IT is no longer a source of advantage on the firm level.
- Companies should focus IT on cost reduction and risk mitigation.
- Many experts disagree with his arguments
- Abbie Lundberg—Interview with Carr
- Don Tapscott—“The Engine That Drives Success: The Best Companies Have the Best Business Models Because They Have the Best IT Strategies”
- Many successful companies use IT to support a unique business strategy.
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Learning Objectives
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Computer Ethics
- Key Ethical Concerns
- Information Privacy
- Information Accuracy
- Information Property
- Information Accessibility
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Information Privacy
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- What information should you have to reveal?
- Information you might want to keep private:
- Social security number
- Medical history
- Family history
- Identity theft
- Fastest growing “information” crime
- Biometrics for better protection
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Information Privacy (cont’d)
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- Companies seem to know about our every move—how much information do we need to reveal?
- Amazon.com is
famous for
personalization - What are the costs?
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
How to Maintain Your Privacy Online
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- Review the privacy policy of the company with which you are transacting.
- The policy should indicate:
- What information is being gathered about you.
- How the seller will use this information.
- Whether and how you can “opt out” of these practices.
- Additional tips:
- Choose Web sites monitored by independent organizations.
- Avoid having cookies left on your machine.
- Visit sites anonymously.
- Use caution when requesting confirmation e-mail.
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Information Accuracy
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- Ensuring of the authenticity and fidelity of information
- High costs of incorrect information
- Banks
- Hospitals
- Example: a software error in a radiation therapy device caused massive overexposure, causing multiple deaths and injuries
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Information Property
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- Selling information about people has become a big business.
- Who owns information about individuals?
- How can this information be sold and exchanged?
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Data Privacy Statements
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- Company maintaining the database with customer information legally owns it
- Is free to sell it
- Cannot sell information
it agreed not to share - Must insure proper data handling practices
- Social networking complicates matters
- Complexity of privacy settings
- Friends can tag you without your knowledge.
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Information Accessibility
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- Who has the right to monitor the information?
- Example: e-mail monitoring at the workplace by employers
- Electronic Communications Privacy Act (ECPA) offers far stronger support for voice mail than for e-mail communications.
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Need for a Code of Ethical Conduct
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Issues: changing photographs, using school computers for personal use, compiling information about shopping patterns and credit history
Many businesses have guidelines for appropriate use.
Universities endorse guidelines proposed by EduCom.
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Need for a Code of Ethical Conduct (cont’d)
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Responsible computer use (based on work of the Computer Ethics Institute) prohibits:
Using a computer to harm others
Interfering with other people’s computer work
Snooping in other people’s files
Using a computer to steal
Using a computer to bear false witness
Copying or using proprietary software without paying for it
Using other people’s computer resources without authorization
Appropriating other people’s intellectual output
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Digital Divide
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- The gap between people who are computer literate and have access to the Internet and those who do not
- Strong linkage between computer literacy and a person’s ability to compete in the information age
- Good news: the digital divide in America is rapidly shrinking.
- Still, people in rural communities, the elderly, people with disabilities, and minorities lag behind national averages.
- One Laptop per Child (OLPC): global project that attempts to distribute low-cost laptops to children in developing countries
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
End of Chapter Content
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Managing in the Digital World: Apple Computer
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- April Fools’ Day 1976
- Stephen Wozniak and Steven Jobs officially formed the Apple Computer Company.
- Both dropped out of college to build computers.
- The Apple I debuted shortly after the company was formed and sold for $666.66.
- Apple II’s 17-year life span is a record within the computer industry.
- Highs and lows
- Failures—Lisa, Apple III
- Successes—Macintosh (with AppleMouse II), iMac, Mac OS X
- iPod, iPhone, and iPad
- Problems—environmental concerns, Jobs’ health
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
WHEN THINGS GO WRONG
Failure: The Path to Success?
- Management consultant Tom Peters
- tells managers that a company’s survival depends on employees who fail repeatedly as they try new ideas
- In this spirit, Wired magazine in 2008 celebrated Apple’s greatest failures:
- Newton operating system
- Pippin game player
- Twentieth Anniversary Macintosh
- Macintosh television
- PowerMac G4 Cube
- Apple IIc
- Puck mouse
- Lisa
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
NET STATS
Worldwide Internet Usage
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- In 2010, about 14.4 percent of active Internet users were located in North America.
- Internet usage:
- Highest—North America: 76.2 percent of population
- Lowest—Africa: 8.7 percent of population
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
COMING ATTRACTIONS
Real-Time Language Translation
- Universal language translator may not be so far away.
- In July 2009, Sakhr Software and Dial Directions introduced an iPhone app to translate between Arabic and English speech.
- Google is working on a new translation technology that can convert spoken words into a different language in real time.
- Despite “huge progress recently,” it’s still difficult to recognize various accents.
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IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
ETHICAL DILEMMA
Online Rights Not Always Universal
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- Governments in some countries regulate access to information on the Web (e.g., China).
- Reporters Without Borders call this behavior unethical.
- In 2010, Google decided to stop censoring its search results after it was hacked by people who tried to spy on Chinese dissidents.
- Responses from other companies are mixed.
- Who owns Web-posted data?
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
POWERFUL PARTNERSHIPS
The Two Steves—Jobs & Wozniak
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- Knew each other in high school
- Started selling Apple computers in 1976
- Both left Apple in 1985.
- In 1996 Jobs returned to become Apple’s CEO.
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
Guerilla Wi-Fi Helps to Bridge the Divide
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- Digital divide is the “haves” and the “have-nots” in the IT world.
- One Laptop Per Child (OLPC) attempted to overcome this.
- Meraki Network was founded to provide affordable Wi-Fi for these new computers.
- Small wireless routers
- Network administration can provide Internet connection for, perhaps, as low as $1 per month.
- Mobile services will also help to bridge the digital divide.
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
INDUSTRY ANALYSIS
Business Career Outlook
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- Globalization trend is increasing the need for “Global Skills”—What can you do?
- Gain international experience
- Learn more than one language
- Sensitize yourself to global cultural and political issues
- In addition—Immerse yourself into the culture:
- Read books and newspapers.
- Talk to people who know the culture.
- Watch locally produced television.
- Share meals with local workers.
- Learn key phrases in the language.
IS Today (Valacich & Schneider) 5/e Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall *
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall