VA

See video and then answer questions.

https://www.viddler.com/embed/bff22ee1

What is the basic customer need provided by the Zipcar?

What is the key situation faced by Zipcar?

What are Zipcar’s main strength (consumer view)?

What are Zipcar’s main weakness (consumer view)?

What is an example of Zipcar’s main opportunity?

What is Zipcar’s main marketing threat?

What is Zipcar’s main marketing objective (must synch with # 2, above)?

What is the key target market for Zipcar?

How does ZipCar create value?

What is a value delivery recommendation for ZipCar?