E-Business

COURSE CODE:BCN12898 COURSE NAME: BCO 217 Digital Business Task brief & rubrics

Task:

You are required to answer the following questions in 1 summative assignment

Part 1:

1. What is the difference between B2C and B2B business models? Provide an example of each. 

2. Describe some of the current trends in online retail. Concerning relevant theory and/or data, explain your predictions for how you think the sector will continue to develop.

3. Explain what is a Digital certificate and what is the common use in the B2B environment.

Part 2:

4. What is the revenue model of a company which gets a % of sales as commission? Provide an example

5. What are the latest trends in the travel industry and what further developments do you predict? Justify your answer.

6. What are the major differences between virtual retailers (ETAILERS), such as Amazon, and bricks-and-clicks operations, such as Walmart? What are the advantages and disadvantages of each? Provide an example.

Characteristics:

· Individual work

· Expected structure: Table of contents, References & appendix.

· The format should be a document in the respective Turnitin link.

Formalities:

· Wordcount:2500 TOTAL WORDS BOTH INCLUDED

· Cover, Table of Contents, References, and Appendix are excluded from the total word count.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission & Weight: Midterm (Part 1 of Course Assessment) – Week 2 - deadline 15th November 2020 at 23:59 CEST – with a weighting of 40%.

Final (Part 2 of Course Assessment) – Week 4 - deadline 29th November at 23:59 CEST – with a weighting of 60%.

It assesses the following learning outcomes: 1. understand the rise and evolution of the concept and models of digital business; 2. analyze the development of competitive advantage through digital technology; 3. identify current trends and technology in digital businesses;4. understand how digital technologies can be integrated within the business;5. describe the digital business and compare it with non-digital businesses;6. analyze and assess different approaches to the development of digital platforms.

Rubrics

	Exceptional 90-100	Good 80-89	Fair 70-79	Marginal fail 60-69
Knowledge & Understanding (20%)	Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.	Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.	Student understands the task and provides minimum theory and/or some use of vocabulary.	Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.
Application (30%)	Student applies fully relevant knowledge from the topics delivered in class.	Student applies mostly relevant knowledge from the topics delivered in class.	Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.	Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.
Critical Thinking (30%)	Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.	Student critically assesses in good ways, drawing conclusions from relevant authors and references.	Student provides some insights but stays on the surface of the topic. References may not be relevant.	Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.
Communication (20%)	Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck	Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck	Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.	Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.