Writing a proposal email

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INTERNAL EMAIL

-----Original Message------

From: Omar Aziz [mailto: [email protected]]

To: All UX Learning Creatives

Subject: Online Survey Tools

Dear Team, I’m sending out a couple of items for consideration by way of following up on the discussion

at our last monthly meeting about improving how we collect user feedback.

1. An article comparing several different survey tools (“A Few Good Online Survey Tools”). We went with

SurveyMonkey at L4L a few years back mainly because it was the most popular one, but our current

licensing contract with them is coming due. If there’s something better out there, we can make a switch

rather than just renewing with SurveyMonkey.

2. An article about how to improve return rates on surveys (“Survey Fatigue”). We rarely meet our

response targets when we aswk clients for feedback on the user docs we make available, and and

getting back interface reactions is also hit and miss.

While interface testing and user documentation is still the main part of our mandate, closing the

feedback loop is so important to figure out if we’re doing it right! And other departemtns rely on us, too,

for helping them out with survey design, so being experts at surveys is, also part of what we do.

Of course, there are still live focus groups— it’s usually more $$ and time-consuming, but sometimes

you just can’t beat the f2f approach. The feedback you get whenthe experience is still fresh and people

are “in the room” and talking with you can be way more useful than what canned survey can find. Not

practical/necessary for all situations, but if people are already collected together anyway it might be

good.

Please see attachments. (Note: Articles can be accessed through the UX Onboarding Guide TOC.)

Best regards,

Omar Aziz

Corporate Director, User Experience

Living4Learning

T: 519.880.3660 x122 | 100 Ross Hall Blvd., Waterloo ON N2L 3Q3