FINAL EXAM

Retailing Final Exam Name

All responses must be typed using at least a size 12 legible font. All responses must be well written with at least six to eight sentences with citations for each and every question. A reference page must be used with an APA format. The exam is due during our scheduled finals exam. Please answer as many questions as you wish. In order to garner full points, please make sure that you follow the above directions.

1) Why is merchandise forecasting important today within the world of retailing?

2) Please explain the importance of stock replenishment.

3) Please explain the importance of developing a financial plan.

4) Please explain the role of merchandise planning.

5) Please define the components of a merchandise mix.

6) Please explain the importance of the cash conversion cycle.

7) What rewards motivate retail employees to work harder? Are intrinsic rewards more important than extrinsic rewards?

8) Please explain competition-oriented pricing?

9) Please explain the objective and task method of budgeting.

10) Please explain the overall IMC strategy.

11) Please explain the importance of having a crisis communications plan.

12) Please explain why it is important to follow the media/news in order to understand the changing dynamics within the world of retailing.

13) What impact on retailing do you feel is directly relevant to the pandemic or any crisis?

14) What impact have the protests had on retailers?

15) What was the most important concept you took away from this course.