apa writing business strat
pmcclam1982
USW1_DDBA_8161_week03_rivalryStrategyTool.docx
Evaluating the Intensity of Rivalry (Mark an X in the appropriate box for each factor.)
|
1 |
2 |
3 |
4 |
5 |
|
<40% |
40-50% |
50-60% |
60-70% |
>70% |
1. Number and Relative Size of Competitors
· Top 4 competitors’ combined industry marketing share
Explanation/Source of Data: _____________________
|
High |
|
Med. |
|
Low |
|
<2% |
2-5% |
5-10% |
10-15% |
>15% |
|
100% |
75% |
50% |
25% |
0 |
|
Low |
|
Med. |
|
High |
|
Low |
|
Med. |
|
High |
|
|
|
|
|
|
2. Degree of Industry Product Standardization
(take the average of bullet points below)
· Difference between competitors in price of similar products
Explanation/Source of Data: _____________________
· What % of industry’s products are sold at discount?
Explanation/Source of Data: _____________________
· Customers’ ability to recognize brands from industry
Explanation/Source of Data: _____________________
· Degree of switching Costs
Explanation/Source of Data: _____________________
|
<0% |
0-1% |
1-3% |
3-5% |
>5% |
3. Industry Growth Rate
Explanation/Source of Data: _____________________
|
<70% |
70-80% |
80-90% |
90-100% |
>100% |
4. Unused Industry Production Capacity
· % of industry wide production capacity currently in use
Explanation/Source of Data: _____________________
|
High |
|
Med. |
|
Low |
5. Degree to which firms have high fixed costs or products have
high storage costs of are perishable
Explanation/Source of Data: _____________________
|
High |
|
Med. |
|
Low |
6. Extent of Exit Barriers
Explanation/Source of Data: _____________________
|
|
|
|
|
|
|
Fiercely Competitive |
|
Neutral |
|
Mildly Competitive |
Overall Intensity of Rivalry
(take the average of the major factors, items numbered 1 through
6)
Dyer, J. H., Godfrey, P., Jensen, R., & Bryce, D. (2016). Figure 2.4, Strategy tool: Evaluating the intensity of rivalry [Table]. In Dyer, J. H., Godfrey, P., Jensen, R., & Bryce, D., Strategic management: Concepts and tools for creating real world strategy (41). Hoboken, NJ: Wiley. Reprinted by permission of Wiley.
