Pricing Considerations

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USW1_MRKT_3001_Week05_Assignment_Template.doc

Week 5 Assignment Template

Product:

Cost of Goods Sold

Manufacturing:

Packaging:

Shipping:

Other:

Cost of Goods Sold:

Pricing

What is the marketing strategy behind the pricing for the product?

What is the psychology behind the pricing for the product?

How would you predict customers might view the pricing?

References to Learning Resources and other sources:

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