Developing a Marketing Strategy

Final Project Template

Final Project: Marketing Strategy

Target Market

Segment(s)

Who are your existing and potential customers (target market)?

What are the needs of your target market, as identified through market research?

Business Strengths

What are your company’s strengths?

How do the strengths of your company match the needs of your target market?

Marketing Activities

What marketing activities are likely to ensure that your target market knows about the products and/or services you offer, and why these products/services meet their needs?

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Why did you select each of these marketing activities?

Monitoring and

Evaluation

How will you monitor and evaluate how effective your marketing strategy has been?

References References to Learning Resources and other sources:

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