Provide a critical self reflection of the process of completing assignment 1

Lecturer’s Notes for Week 8

A brief overview of the Future of Marketing Strategy

The way that business managers used marketing at the past was reflecting a production of products and

services which were promoted by advertisements in order to reach purchases.

The way the business managers or marketers are using marketing now is based on a two way communication

by listening actively to customers’ needs and wants are respond to their expectations with a clever design of

products. They are customizing products based on the target segment of customers and are using new

channels for promotion as well as delivery of products.

A modern way that enables the flow of market information as well provide innovative ideas back to

organization is the use of Crowdsourcing.

Crowdsourcing is used as a collective intellectual gathering of information that comes from the public and

then used to complete a business-related task.

Further information is provided within the power-point presentation located in the 8

th week’s content

as well to the additional reading material uploaded in this week’s content. References Telpaz, A., Webb, R., & Levy, D. J. (2015). Using EEG to Predict Consumers' Future Choices. Journal of

Marketing Research, 52(4), 511-529. Available at http://dx.doi.org/10.1509/jmr.13.0564