Solutions Toolkit

CHARLOTTE WALKER

27, Los Angeles

UX DESIGNER

· STATUS

SINGLE

· TIER

MID-LEVEL

· SALARY

$50K

· ARCHETYPE

PERFECTIONIST

PERSONALITY

BIO

Charlotte recently started a new job as a UX design in a mid-size bank. She moved over from the start-up world and is still getting used to all the changes, particularly the paperwork. She’s excited to bring a user-focused perspective to the design department but nervous because she’s the bank’s first UXer.

Outside of the office she’s a sports-mad psychology grad. She enjoys reading UX blogs and will sometimes go to UX-related conferences if they’re nearby. She’s also tuned into design channels like Dribbble.

Introduce user focused mentality and methods into traditional company landscape

Improve usability of bank’s customer facing interfaces

Grow the UX team

Getting buy-in for the new department’s activities

Dealing with more bureaucracy than in her old job

Communicating necessity for change to development team

Goals

Frustrations

Motivations

Prototyping

Interviewing

Design Thinking

Empathy

Coding

“I want to help my team deliver great user experiences”

“

“

Behavior

Influences

Overseeing builds

Writing specs

Designing features

Meetings

User testing

· CREDIBILITY

· COLLEAGUES

· TECHNOLOGY

· BLOGS/ FORUMS

· PSYCHOLOGY

· UI TRENDS

IMPACT

TEAMWORK

PROMOTION

USER NEEDS