United States Public Administration: Communicate and interact productively with a diverse and changing workforce and citizenry

1. Define communication plan – policy-driven approach to provide stakeholders with info, the purpose to help break down resistance to change by getting everyone on the same page and helping stakeholders become engaged and endorse the need for change and steps taken to bring it about https://whatis.techtarget.com/definition/communication-plan  

a. Plan defines who is given specific information

a. When information should be delivered

a. What communication channels will deliver the information

a. Should anticipate what info given to specific audience

a. Who has authority to communicate confidential info and how much to disseminate

a. What communication channels stakeholders use to provide feedback

a. How communication will be documented and archived

· To communicate and interact productively w/ a diverse & changing workforce & citizenry should understand & appreciate the value of diverse backgrounds & viewpoints in a democracy. Thus, being able to partner effectively and work in teams to achieve goals.

· Cultural competency

· Use a strategic lens allows programs to identify, develop, and advance mission-based efforts that are sensitive to unique national, regional, and/or local contexts. Integrate initiatives that promote inclusiveness and cultural competency.

· Important that programs create a culture of accountability through established measures and indicators to validate that diversity efforts consistently contribute to a programs success.

· Tracking, collecting & critically examining diversity efforts can contribute to a program’s success through discussion, reflection, and evidence-based decision making.

· Public policies & urban & regional plans can help support economic growth while protecting natural and agricultural land uses. It is important to address the connection between all.

· To introduce a new policy or initiative, you’ll need to communicate the new information to your target audiences. A communication plan.

· Communication plan is the roadmap for getting your message delivered and is an essential tool for ensuring that your county is sending a clear, specific message with measurable results. 

1. Demographic analysis

b. Additional info on tribal relations

1. Stakeholder analysis

1. Communication plan and team roles

a. Community and government relations

a. Community outreach/feedback coordinator

a. Digital media marketing

a. Logistics

a. Video/photographer/recorder

a. Public relations

1. The following steps will be used to inform, educate and raise support for the policy throughout the region.  6 steps to create an effective communication plan:

a. Perform a situation analysis - gather & analyze all relevant info & conduct your own communications audit by doing the following: brainstorm w/ comm staff, conduct surveys and focus groups, talk to other depts in your company

a. Define your objective - After you collect & evaluate all information, define your overall communication objectives. What are the results you want to achieve? What do you want to accomplish by implementing this communication plan? The results should be SMART: specific, measurable, achievable, realistic and time focused.

a. Define your key audiences - need to know whom you are delivering your messages.

a. Identify media channels

a. Establish a timetable

a. Evaluate the results - important to measure your results to better understand whether you achieved your objectives. If you are not satisfied make necessary adjustments to perform better next time. Evaluation might take the form of annual reports, monthly reports, progress reports, and reports from other depts.

1. Conclusion on diversity

a. Generational

a. Demographic

a. Intergovernmental

a. Build and maintain relationships thought ethical behavior, transparency, integrity