Case Analysis

Directions and Template for Team Opening Statement

DR. BARRY UNGER

ADMINISTRATIVE SCIENCES DEPARTMENT

BOSTON UNIVERSITY

rev 2-11-18

Requirements

Number of slides: 5 – 7 slides

Length of presentation: 10 – 12 minutes

Presentation without hand notes – students need to speak freely

Every team member has to speak

Add slide number with total slide number on each slide

Use a clean design (e.g. white or light backgrounds, no transitions or special effects!)

How to submit

Submission via Blackboard by only one member of the team by 9 PM the day before class.

Electronic format is ppt. or pptx

Filename needs to be as following: Team#-Course#-YourSection#-Name-of-topic

Example: T3-AD741-B1-Genzyme.pptx

Learning Objectives

To reflect and use mainly the concepts highlighted in the week’s readings (and only directly relevant concepts of previous weeks such as value networks or business models)

To make complex concepts and cases easy to understand and interesting for other students

Learn to create professional and clean presentations without unnecessary information

Practice of concepts will help to understand and remember the concepts/readings

Step-by-Step Instructions

Every member of the team needs to read all readings of the week (including the concepts and the case)

Create a new PowerPoint and name it according the requirements (see slide 2)

Copy the template (Team Opening Statement Template) in the new document

Fill out the template according the instructions on each slide

Proof-read the slides to make sure they follow the template and instructions – good flow, show the thinking and work of a coordinated team (e.g. use consistent fonts, have the logic of each slide build on previous slides).

Practice the presentation and check if it is within the 10 – 12 minutes

Submit the presentation by 9 PM the day before class on Blackboard

Every member presents freely without notes

Good Luck and have fun!

Name or Title of the Case

Year & Semester, Course Number, Date, Team Number

Members’ names/nicknames

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[Team Opening Statement Template]

Overview of the Case (1 slide recommended)。linrui

On this slide, present your summary of the case or reading.

Do not repeat many facts from the case; assume your audience is familiar with the material.

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Our Team’s Reactions (1 slide recommended)

Show your team’s impressions and personal reactions. What do you think was striking in the readings? The impression doesn’t need to be always positive! Be honest and say what you think.

What did your team see as the big ideas or issues?

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Case Analysis (2 slides recommended)

In this part it is essential to use the concepts and frameworks from the course.

The readings of the week mostly present concepts, which should be used in the development of your team analysis.

The use of concepts will help you to explain why the development of the company went well or turned into a disaster.

Present your further insights into the issues and choices the company or its leaders are facing.

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Case Analysis (2 slides recommended)

Don’t just report issues in a list – Work them into your analysis

Remember: Primarily use the concepts of the week to explain things. Avoid the use of general strategy concepts like Porter’s 5 Forces except that business models and value networks are frequently very relevant.

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Recommendations (1-2 slides recommended)

End with your specific, bold and creative recommendations.

What can the company do to improve its situation? Keep in mind in which time the case was – social media marketing is not always the perfect solution.

Don't just make recommendations out of the blue, they should clearly fit to the previous analysis and be directly and explicitly linked to your conceptual analysis.

Also include any concerns, lingering questions, final observations or conclusions you want to leave your audience with.

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